Last week Google introduced a major local search algorithm update, and the change is sending shockwaves throughout the SEO community. While Google has not officially announced a name for the update, it has been dubbed “Pigeon” for the winged urban explorers that are known for returning home, appropriate for a local search update. While the…
How to Boost Traffic with Trending Topics in Content Marketing
Many website owners choose to stray from trending topics during content curation because it quickly becomes outdated. Evergreen content is often considered best because it provides long-term traffic to your website; however, if you’re only creating evergreen content, you’re hurting your very success. Currently, leveraging topics that are trending is the sweet spot when it…
How Schema Enhances SEO and Why It’s Critical
Schema works. It really does – for both local SEO and national sites. There is no reason that sites should not be implementing markup from Schema.org, for events, products, books, recipes, organization information, and a plethora of other data types. The use of Schema markup for organizations that properly implements your business NAP (Name, Address,…
How Reviews Affect Local Search Rankings
Online reviews have taken on greater and greater significance over the past few years for local business. Yelp was founded nearly a decade ago, and since it’s emergence on the scene has grown to make and break businesses all over the US. In 2001, Google purchased Zagat in 2011, and since then the importance of…
The Internet of Things – Where Things are Heading
Right now, your refrigerator does a simple job independently. Your microwave, stove, toaster, car, watch – insert every appliance you know – has a specific function that in independent. Well that all might change. What is the Internet of Things Concept? Imagine if each of your devices were aware of your every desire. Imagine if…
What is NAP for Business?
Why Does NAP for Business Matter? NAP stands for the combination of your business Name, your customer-facing Address, and your customer-facing Phone number. In local search, it is one of the most important elements to establishing your business identity online, and thus being found by those in your local area. At face value, the internet…
Do Top Google Results Reflect the Quality of Business in Real Life?
The Quality of Google Results on the First Page, Post-Panda and Penguin Someone recently asked me these compelling questions about the Panda and Penguin algorithm updates that have been released in the past couple of years by Matt Cutts and the Google web spam team. Is the goal to have the best quality results, or…
Dealing with Duplicate Content – Rel Canonical Style – Google SEO
The rel canonical HTML element is one of my favorite tools to use in SEO. Google tends to understand the code well, it can help transfer page rank accurately and it is usually very easy to implement. In this video, Matt Cutt’s, head of Webspam at Google, discusses the rel canonical tag and how it…
Will the Google Data Highlighter Explode in 2014 for SEO?
What is Google’s Data Highlighter? Google officially released its Data Highlighter through Webmaster Tools in 2012. Essentially, it teaches Google about your site’s patterns of structured data – which in turn provides more opportunities for your data to be highlighted through different mediums and SERPs. When the Data Highlighter was first released, it offered a…
Internet Marketing Changes in December 2013 – Ignite Visibility University
As usual, there were many big changes in social media, SEO, analytics and just Internet marketing in general in December. In this video, Ignite Visibility President of SEO and Social, John E Lincoln, covers the most important updates. Internet Marketing Changes in December 2013 Photo Internet Marketing Updates December 2013 Include Social Instagram direct Google…