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Home / Local SEO / Schema Works for SEO

Schema Works for SEO

April 29, 2014 By John E Lincoln

Schema works. It really does – for both local SEO and national sites. There is no reason that sites should not be implementing markup from Schema.org, for events, products, books, recipes, organization information, and a plethora of other data types. The use of Schema markup for organizations that properly implements your business NAP (Name, Address, Phone Number) can help local businesses looking to gain exposure in local search, as well as national brands.

SearchMetrics released the results of a new study yesterday that delved into the the web-wide use of Schema rich snippets, (“only .03 of domains include schema integrations”) and how they affect Google search rankings. They state that “domains using integrations from schema.org have a higher SEO Visibility on average” – which I can corroborate from personal experience with local business SEO.

Schema ReportImplementing Schema

Schema is simple to place on your website. There are many schema generators out there, my personal favorite is one provided by Schema-creator.org.  All you have to do is fill in the fields with the corresponding information, and past the code that is generated into your site. Raven provides a popular schema plugin for WordPress and Magento offers a plugin for Schema.org as well.

Schema is not the only markup language out there, but, as this study shows – the implementation of this markup language is clearly effective in translating the content and information on your website into a search-engine friendly format that allows for greater potentials in the crawling and indexing of your keywords and pages. There is simply no reason why it shouldn’t be used on every site.

 

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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