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Dealing with Duplicate Content – Rel Canonical Style – Google SEO

By John Lincoln

The rel canonical HTML element is one of my favorite tools to use in SEO. Google tends to understand the code well, it can help transfer page rank accurately and it is usually very easy to implement.

In this video, Matt Cutt’s, head of Webspam at Google, discusses the rel canonical tag and how it can be used by publishers to deal with small duplicate content issues. While that is the case, the rel canonical attribute can be used in more ways than one.

Dealing with Duplicate Content – Rel Canonical

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About John Lincoln

John Lincoln is CEO of Ignite Visibility, a top digital marketing agency and a six-time Inc. 5000 company. Lincoln is a frequent speaker, author of Digital Influencer, The Forecaster Method, Advolution, and creator of SEO: The Movie and Social Media Marketing: The Movie. He is consistently named one of the top digital marketers in the industry and has received the Search Engine Land "Search Marketer of the Year" award. Lincoln has taught digital marketing and web analytics at the University of California, San Diego since 2010 and has been named as one of San Diego's most admired CEOs and a top business leader under forty.