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Dealing with Duplicate Content – Rel Canonical Style – Google SEO

By John E Lincoln

The rel canonical HTML element is one of my favorite tools to use in SEO. Google tends to understand the code well, it can help transfer page rank accurately and it is usually very easy to implement.

In this video, Matt Cutt’s, head of Webspam at Google, discusses the rel canonical tag and how it can be used by publishers to deal with small duplicate content issues. While that is the case, the rel canonical attribute can be used in more ways than one.

Dealing with Duplicate Content – Rel Canonical

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.