MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • International Search Marketing
      • Local Search Marketing
      • Pay Per Click Advertising
      • Social Media Marketing
      • Email Marketing
      • Conversion Rate Optimization
      • Public Relations
      • Website Design & Development
      • Reporting & Analytics
      • Amazon Marketing Services
      • Digital Marketing Strategy
      • Franchise Marketing
  • About Us
    • About Ignite Visibility
      • Careers
      • Clients
      • Our Values
      • Our Story
      • Our Team
      • Hiring Notice
      • UCSD Extension Courses
      • Diversity & Inclusion
  • Thought Leadership
      • Our Blog
      • Podcast
      • SEO: The Movie
      • Social Media Marketing: The Movie
      • Book: The Forecaster Method
      • Attend Our Next Digital Marketing Event
  • Contact
  • 619.752.1955
Home / Industry News / Will the Google Data Highlighter Explode in 2014 for SEO?

Will the Google Data Highlighter Explode in 2014 for SEO?

January 8, 2014 By Ignite Marketing Team

What is Google’s Data Highlighter?

Google officially released its Data Highlighter through Webmaster Tools in 2012.  Essentially, it teaches Google about your site’s patterns of structured data – which in turn provides more opportunities for your data to be highlighted through different mediums and SERPs.

When the Data Highlighter was first released, it offered a way to highlight specific data referring to current events. Since the release of this tool, Google has been adding more and more features that allow you to define an ever-widening spectrum of non-text features on your website.

What kind of data does the Data Highlighter support?

The data highlighter now offers support for a wide spectrum of data types, including:

  • Products
  • Articles
  • Events
  • Local Businesses
  • Restaurants
  • Movies
  • TV Episodes
  • Books
  • Software Applications

The data highlighter allows you to input information about any of these types of data on your site directly into Webmaster Tools – without having to change or update your code or anything else on your website.

The tool itself is also very simple to use, it is literally a click and point application – it allows you to choose what type of data you are looking to highlight, and where it appears on your site.

Why should you use the Data Highlighter for SEO?

As different varieties of SERPS multiply and divide across different device types and applications – the use of this tool becomes a simple and necessary way to submit your data so that it can be displayed in a multitude of ways through a variety of applications. The use of the data highlighter for product pages, for example, can allow your individual products and product pages to be aggregated and appear in competitive search results along with reviews of the product, pricing, and whether or not the product is currently in stock.

Data Highlighter for Product SEO
Any tools that we can utilize to efficiently deliver diversified data to Google’s engine can only assist in the searchability – and therefore the search rankings – of a site. It is in a search engine’s best interest to deliver the best search results to its users – therefore it is our best interest to hand-deliver those results to Google, using the tools they provide us to do so.

 

About Ignite Marketing Team

This blog was produced by the Ignite Visibility expert marketing team. It is the result of insight from our agency service lead, research and input from John Lincoln. Learn more about Ignite Visibility

You may also like:


  • Breaking Digital Marketing News (Updated Every Friday)

  • Rich In Results: Maximizing the Google Rich Results Test Tool

  • Maintain Your SEO Rankings: 17 Strategies to Stay on Top

  • How to Integrate Digital PR and SEO to Amplify Brand…

Search Here

NEWSLETTER // SIGN UP NOW

About Ignite Visibility

Ignite Visibility is a premier full-service digital marketing agency based in San Diego, CA. The Ignite Visibility mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success and the community. Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company. Learn more about our services.

 

Contact Us. Let’s Chat!

  • Hidden

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

Services

  • Search Engine Optimization
  • Pay Per Click Management
  • Conversion Rate Optimization
  • Website Design & Development
  • Social Media Company
  • Public Relations
  • Amazon Marketing Services
  • Franchise Marketing
  • International Services
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Reviews
  • UCSD Extension Courses
  • Careers
  • Tools & Resources
  • Sitemap

Contact

4250 Executive Square, Suite 100
La Jolla, California 92037

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.

google parther logo

©2023 Ignite Visibility. All Rights Reserved. Privacy Policy