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Business Development and Client Retention in the Modern SEO Environment

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In my inaugural Ignite Visibility blog I would like to present some philosophies and values which I believe when adhered to during the sales and early engagement process leads to more business and helps establish long-term client retention. Sales Process ROI & KPI focused At the end of the day, as marketing professionals, our primary…

Schema.org Post Hummingbird Article on Search Engine Land

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When you work in SEO, and really any area of Internet marketing, you need to be ahead of the game. Because of this, we spend a lot of time at Ignite Visibility making sure we are creating 100% white hat services which allow our clients to succeed, and will allow them to succeed for as…

Does it Matter How you Bold for SEO? Strong vs B HTML Tags

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Sometimes search engine optimization experts get a little weird. They start focusing way too much on the details and often get in endless debates over little things that don’t matter. This actually drives me crazy. Which is why we try to be much more big picture oriented here at Ignite Visibility. That being said, SEO…

Google Hummingbird Update to Impact 90% of Searches

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Google has announced a massive update that will impact approximately 90% of searches. This update is the largest since it switched to Caffeine back in 2010. Exciting! According to Mashable, “Google on Thursday announced a handful of new updates to the company’s search offering, including a major update to Google’s search algorithm that the company…

Does IPv4 and IPv6 Create Duplicate Content for SEO?

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Duplicate content can be a major issue in search engine optimization. There are so many rules in duplicate content it is exhausting. I could talk to you about it for an hour but you would probably be so board you would leave the room. One more topic to add to the endless duplicate content debate…

Webmaster Tools Examples of Bad Links

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For those of you who have been cleaning up bad links that other search engine optimization companies built, you know it can be hard work. But good news is here! Google is going to continue to provide more insight into which links they think are bad. Right now, they sometimes provide a sample of the…

Industry Shift: Press Releases No Followed, Analytics for SEO Rankings

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Yesterday I watched a really long Google hangout with Jon Mueller, a guy who is pretty in touch with changes in the Google search algorithm (he works on them:). I was most interested in this hangout because he directly addresses the new change regarding press releases and guest blogging in the Google quality guidelines. Basically,…