Should you build links using article directories? That is the question that Matt Cutt’s tackles in this webmaster video. But first, what is an article directory? Allow me to explain. An article directory is a website where you can upload articles and other people can grab them to use on their site. When they do…
Get the Latest SEO News Right Here!
Welcome to the Ignite Visibility search engine optimization news section. This is your #1 spot to learn about SEO for your company. Ignite Visibility is an industry leading SEO company. Named #1 SEO company in California and a top 10 in the United States. Get all of the latest SEO news right here, right now.
If you are just learning about SEO for the first time. Here are some great resources for you.
- Watch SEO training videos on the Ignite Visibility YouTube channel
- Read our SEO starter guide
- Learn about the latest Google updates
- Learn about title tags for SEO
- Learn about meta descriptions
- Learn about sitemaps
- Learn about international SEO
Google Thin Content Penality – What is it?
Google sends out penalty notifications for something called thin content. In this blog post, we cover the basics of this penalty. What is the Thin Content Penalty A website can get the thin content penalty if they are creating pages which only differ based on keywords being inserted into certain fields, if they create doorway…
Dealing with Duplicate Content – Rel Canonical Style – Google SEO
The rel canonical HTML element is one of my favorite tools to use in SEO. Google tends to understand the code well, it can help transfer page rank accurately and it is usually very easy to implement. In this video, Matt Cutt’s, head of Webspam at Google, discusses the rel canonical tag and how it…
Will the Google Data Highlighter Explode in 2014 for SEO?
What is Google’s Data Highlighter? Google officially released its Data Highlighter through Webmaster Tools in 2012. Essentially, it teaches Google about your site’s patterns of structured data – which in turn provides more opportunities for your data to be highlighted through different mediums and SERPs. When the Data Highlighter was first released, it offered a…
3 of the Most Important Areas to Focus on in SEO Now
Everything is coming together now to create the perfect SEO storm. Penguin, Panda and Hummingbird have converged into core elements of the Google algorithm. Panda looks at off topic content farms, Penguin destroys sites with keyword heavy content and bad link profiles and Hummingbird has a new way of ranking content (there is more to…
Why is Multi-Platform SEO Important?
Why is Multi-Platform SEO Important? Google’s Hummingbird Update and the “New Multi-Screen World” by:Chrystal Lenardson Google’s Multi-screen world study and infographic were published nearly a year and half ago, but I think it’s worth revisiting in the light of the Hummingbird update. This study lays out some really important building blocks to the Hummingbird update…
The 40 Most Important Things You Need to Know about Landing Page Optimization
A landing page, in the world of marketing and advertising, is a standalone web page distinct from your main website that is designed for a single focused objective: to guide visitors to a certain action in order to reach your conversion goal. While there can be many different goals of a landing page, the two…
How Does Google Handle Duplicate Content for SEO?
Updated 3/1/2021 When creating high-quality content for your website, it makes sense to want to share it in multiple places. Doing so will ensure that more people will see it and engage with it. But how you share your content can make or break your rankings. In this post, we’ll discuss the pitfalls of duplicate…
SEO News This Week
Here is a brief of the SEO news that took place this week around the web. Disavow Links Aggressively Matt Cutt’s from Google came out and said, if you have a penalty you need to disavow links aggressively. Google’s Knowledge Graph Gets Ads Google’s Knowledge Graph is very new, but they are already testing ads…
Local Schema.org Markup for SEO, What you Need to Know
Our new savvy Senior PM Chrystal brought up local schema markup and its impact on SEO. It’s been awhile since I considered this optimization element so I felt it was time to do a bit of a refresh. There is no doubt that it is critical, especially with the emphasis that Google is placing on…