Whenever Google makes changes to Webmaster Tools the search engine optimization community freaks out. Why? Well SEO professionals are particular and very detail oriented. While that is the case, I think these new changes will be fairly well accepted. Google has basically rearranged a few things and added a couple enhanced visualizations. Let’s take a…
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Do Stock Photos Hurt your SEO?
Some people over think SEO. But I understand why. All search engine optimization is basically composed of made up rules by algorithm engineers. So it is something that is not really intuitive. You have to learn about it and over time you can make a better guess at what things matter for rankings and what…
Interactive Day San Diego, SEO, Mobile, Customer Type and UX #IDSD
On Friday June 21, 2013 I attended Interactive Day San Diego. Overall it was a great event. I saw some old friends, met a lot of new people, shared some ideas and even learned a thing or two. In this blog post I want to cover a couple things that should be noted. But before…
Knowledge Graph Carousel for Local Search
Do you know what the knowledge graph is? It is that information that you see on the right hand side of search results in some cases. Here is an example of the normal knowledge graph, not the local. We will talk about the local in a moment… Kelly Slater Example Knowledge Graph The normal knowledge…
#1 Ranking in Google for Social Media Company
We are an Internet marketing company, so we get excited when we get a #1 ranking in Google that we have worked for so tirelessly. We are happy to say that we talk the talk, but also walk the walk. Today we are ranked #1 for social media company (this particular keyword is only ranked…
Common SEO Misconceptions Video
In SEO there are many common misconceptions. In this video, Matt Cutt’s addresses these three. (1) SEOs confuse algorithm updates with data refreshes. (2) Panda & Penguin algorithms are not about making Google more money. Instead, they are about improving user experience. (3) SEOs spend too much time on linking. Instead, they should focus on…
Why Less is More in the New World of Search Engine Optimization
If you are one of those people who think it is a good idea to blast as many links at a website as possible, it might be time to take a deep breath, relax and rethink your strategy. Google has made it clear that by the end of the summer, those with poor links pointing…
Google Reveals the Future of SEO for 2013
In this video Matt Cutts, head of Webspam at Google, really spills the beans on how SEO will change in the summer of 2013. While he is general and cryptic to an extent, he does tell us a little more than usual. In this video he tells us that they are taking a harder look…
Matt Cutts Frustrated with SEO Professionals
In this video, Matt Cutt’s discusses the idea that just because Google gets a patent on something it does not mean that they are actually using that functionality in the algorithm. While that may be true, I think the most important thing we can take away from this video is that Matt Cutts is clearly…
The Future of External SEO – Citations, Social Shares and Author Rank
In this post we take a look at external SEO factors that are changing faster than we can grasp them. Guest Blog Posts are Getting Heat Everyone has their eye on guest blog posts right now, especially Google. Sure, if the guest blogs are quality and on a good website they are an excellent addition…