When you work in SEO, and really any area of Internet marketing, you need to be ahead of the game. Because of this, we spend a lot of time at Ignite Visibility making sure we are creating 100% white hat services which allow our clients to succeed, and will allow them to succeed for as long as we can possibly project.
Recently, Google released the new Hummingbird algorithm, as well as Penguin 2.1. Hummingbird was an algorithm rewrite and Penguin 2.0 turned up the dial on some spam filters and turned down the dial on others. SEO’s have been trying to figure out exactly what is going on, but for us, it is pretty clear. We have seen this writing on the wall for some time and make sure our strategies align with what Google asks of us.
One thing that has been largely overlooked is schema.org. Sure there are people implementing it here and there, but a solid post Hummingbird assessment of this markup has not been covered. For us, it is the future in many ways and we are excited to add this for clients where it makes sense. I encourage you to read the latest post I wrote on Search Engine Land covering this topic.
In the post you can learn more about these 7 points.
- Who is Involved in Schema.org
- Markups that Create Rich Snippets
- Schema.org vs Opengraph
- How it Connects Things Together
- How it Relates to Language Optimization
- Why you Should Add Schema
- How to Add Schema to your Site