Lately, I have been running into some very complex technical issues. One that recently came up was, what does Google do if there are 2 rel canonicals on the same page, but they both point a different pages? After doing a little digging, I found the answer directly from Google. 2 rel canonical links different…
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What is NAP for Business?
Why Does NAP for Business Matter? NAP stands for the combination of your business Name, your customer-facing Address, and your customer-facing Phone number. In local search, it is one of the most important elements to establishing your business identity online, and thus being found by those in your local area. At face value, the internet…
Why Proper Google+ Local Optimization is Crucial for Local Rankings
Google+ Local and Google+ Business has been a lumbering endeavor on the part of that search giant to catalogue and map all the businesses in the world. Or, at least, all those that are submitted in the correct litany of time-consuming steps that include a flurry of postcards that sometimes arrive, 5 digit pin numbers,…
Google Places Updates Quality Guidelines for SEO
When it comes to local Google SEO, there are really three ways to play. You can create a local page on your website, you can create a local page on another website (such as Yelp) and you can create a Google Places (Google +) profile. Just like Google has quality guidelines for websites, they also…
Do Top Google Results Reflect the Quality of Business in Real Life?
The Quality of Google Results on the First Page, Post-Panda and Penguin Someone recently asked me these compelling questions about the Panda and Penguin algorithm updates that have been released in the past couple of years by Matt Cutts and the Google web spam team. Is the goal to have the best quality results, or…
Grammar and Spelling in Blog Comments for SEO
Often, a person will leave a comment on a blog and use terrible spelling and/or grammar. I myself often write way too fast and make mistakes in this area. In this video, Matt Cutts from Google discusses grammar and spelling in blog comments and SEO. He basically says, it is not an issue. However, what…
App Store SEO – The Ultimate Guide to Application SEO
The following Mobile Application SEO Guide offers tools and techniques for optimizing a mobile app for improved search results. 1. Optimizing for App Store Search Engines with On-Meta Data A. App Title The title offers a brief and easy-to-understand description of the app. Include branding elements to distinguish the product from others. Use keywords in…
New Googlebot for Smart Phone Content, Time to Update for SEO
Googlebot mobile was the name of the crawler Google previously used to crawl and index mobile content on the web. This worked well, however, there were some issue with people’s understanding of how best to utilize the tool. “We’ve seen cases where a webmaster inadvertently blocked smartphone crawling or indexing when they really meant to…
Why Would an Older Site Lose Rankings
I have been doing SEO for a long time now. Many people think just because their site has been around for a long time that it will always rank #1 for a term. That is just not the case. Websites need to constantly be creating new content, building new links and social shares and improving…
Are Results in Different Positions Ranked Different for SEO?
This was kind of an interesting question that I had never even considered. The question is, are results ranked different based on position? I could see why someone would ask this, but it is simply not the case. Google uses a set of ranking factors for all items equally. This is actually good to know….