With so many different types of SEO firms out there pitching their services, it’s tough to know which one is right for your business. Finding one that meets your needs and objectives—and avoiding those that might waste your time and money—requires carefully considering the focus of each SEO firm, their service level and their service…
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Can Images Serve 404 Errors in Webmaster Tools
URLs that images live on can serve a 404 error. This point is not necessarily up for debate, as I have verified it on multiple sites and it is an excellent way to deal with images that are no longer in place (sure you could redirect the URL, rel canonical, etc., but we don’t need…
Complete Guide to Mobile Usability Reports in Google Webmaster Tools
To further promote the user experience via mobile device, Google announced the unveiling of Mobile Usability reports to provide webmasters with a detailed error analysis to encourage mobile-friendly websites. The detailed reports can now be found in Google’s Webmaster Tools to allow webmasters to make necessary changes to a website in order to boost website…
Why Google Wants You to Stop Blocking CSS and JavaScript for SEO
For a long time webmasters would block Javascript and CSS. By doing so, it would make the site faster for Google to crawl. Also, Google couldn’t execute this stuff, so most SEOs thought, “What is the point?” Now Google has come out and said, allow us to crawl your Javascript and CSS. In fact, they…
How an SEO Strategy Can Help You Secure Series A Funding
After you’ve successfully navigated the Seed stage for business funding, Series A funding is then needed to further establish your customer base, product distribution, and business model. However, after the economy tanked, thousands of companies in the initial Seed stage were orphaned as the Series A Crunch began, making it seemingly more difficult for businesses…
SEO Updates September and October 2014
SEO Updates September and October 2014 The SEO changes keep on rolling through! Learn what happened. Find out more about the items covered in this SEO video. Google PageRank Toolbar, No More Future Updates Google Mobile Warnings For Adobe Flash Sites Expand Worldwide Google Panda 4.1 Update Released, Winners, Losers, Information Is Google Really Releasing…
The End of the Google PageRank Toolbar: What It Means for SEO
PageRank is the ranking metric Google originally created to show the value of a webpage. It has been around since 1996 when Larry Page created the term as part of his research project on search engines at Stanford University. PageRank was based on scale of 1 to 10, 10 being the highest and 0 being…
40 Ways to Optimize Your Landing Pages and Skyrocket Your Sales
A landing page, in the world of marketing and advertising, is a standalone web page distinct from your main website that is designed for a single focused objective: to guide visitors to a certain action in order to reach your conversion goal. While there can be many different goals of a landing page, the two…
Business Guide for Choosing PPC Company for 2015
The online world of marketing has diversified over the last several years due to tougher competition and Google algorithm updates. Smart business owners are realizing that maintaining a website and practicing SEO simply aren’t enough anymore. To stay ahead of the competition, business owners have to utilize PPC advertising in addition to SEO and SEM….
Content Marketing or SEO: Which is More Important?
Which is More Important? This question was asked today on reddit, and I wanted to take some time to expound upon this a little more. The thing is, content marketing and SEO are all the following: The same thing Two sides of the same coin Compatible strategies that, like twins conjoined at the body, without…