Googlebot mobile was the name of the crawler Google previously used to crawl and index mobile content on the web. This worked well, however, there were some issue with people’s understanding of how best to utilize the tool. “We’ve seen cases where a webmaster inadvertently blocked smartphone crawling or indexing when they really meant to…
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Why Would an Older Site Lose Rankings
I have been doing SEO for a long time now. Many people think just because their site has been around for a long time that it will always rank #1 for a term. That is just not the case. Websites need to constantly be creating new content, building new links and social shares and improving…
Are Results in Different Positions Ranked Different for SEO?
This was kind of an interesting question that I had never even considered. The question is, are results ranked different based on position? I could see why someone would ask this, but it is simply not the case. Google uses a set of ranking factors for all items equally. This is actually good to know….
Should you do Article Directory Links for SEO?
Should you build links using article directories? That is the question that Matt Cutt’s tackles in this webmaster video. But first, what is an article directory? Allow me to explain. An article directory is a website where you can upload articles and other people can grab them to use on their site. When they do…
Google Thin Content Penality – What is it?
Google sends out penalty notifications for something called thin content. In this blog post, we cover the basics of this penalty. What is the Thin Content Penalty A website can get the thin content penalty if they are creating pages which only differ based on keywords being inserted into certain fields, if they create doorway…
Dealing with Duplicate Content – Rel Canonical Style – Google SEO
The rel canonical HTML element is one of my favorite tools to use in SEO. Google tends to understand the code well, it can help transfer page rank accurately and it is usually very easy to implement. In this video, Matt Cutt’s, head of Webspam at Google, discusses the rel canonical tag and how it…
Will the Google Data Highlighter Explode in 2014 for SEO?
What is Google’s Data Highlighter? Google officially released its Data Highlighter through Webmaster Tools in 2012. Essentially, it teaches Google about your site’s patterns of structured data – which in turn provides more opportunities for your data to be highlighted through different mediums and SERPs. When the Data Highlighter was first released, it offered a…
3 of the Most Important Areas to Focus on in SEO Now
Everything is coming together now to create the perfect SEO storm. Penguin, Panda and Hummingbird have converged into core elements of the Google algorithm. Panda looks at off topic content farms, Penguin destroys sites with keyword heavy content and bad link profiles and Hummingbird has a new way of ranking content (there is more to…
Why is Multi-Platform SEO Important?
Why is Multi-Platform SEO Important? Google’s Hummingbird Update and the “New Multi-Screen World” by:Chrystal Lenardson Google’s Multi-screen world study and infographic were published nearly a year and half ago, but I think it’s worth revisiting in the light of the Hummingbird update. This study lays out some really important building blocks to the Hummingbird update…
The 40 Most Important Things You Need to Know about Landing Page Optimization
A landing page, in the world of marketing and advertising, is a standalone web page distinct from your main website that is designed for a single focused objective: to guide visitors to a certain action in order to reach your conversion goal. While there can be many different goals of a landing page, the two…