Your company’s brand is vital to the success of your business, but did you know that your personal brand is equally as important? In fact, Forbes listed personal branding as one of the top trends for 2015. If you want to cultivate your company brand, you need to work to build personal awareness because both…
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Why Saying There’s No ROI with SEO Is a Huge Mistake
I was having a casual conversation the other day and someone said to me, “You know I just never see the ROI with SEO.” I didn’t say anything in that moment (although I answer this issue all the time), but the statement rolled around in my head for a while after that particular moment. In…
Ultimate Checklist When Switching Hosting For SEO
There are a number of reasons to switch your web hosting company: outgrowing your initial data package, not getting the up-time service you were promised, or wanting to save money with another provider. When you do decide to make the switch, it’s important to follow some critical steps to ensure the transition is smooth and…
What is ILoveVitaly Referral Spam in Google Analytics?
The plague of ghost referrals to hit the internet includes a new one– ILoveVitaly. The spam referral is similar to darodar, priceg, blackhatworth, hulfingtonpost.com, and cenoval, creating fake page views that are posted to Google’s tracking services via random tracking IDs to wreak havoc on unsuspecting websites. If you search Google, you’ll find reports of…
2 Mobile Subdomain SEO Mistakes that Could Ruin Everything
Mobile SEO… Man, can it be complicated. Especially mobile SEO for a subdomain when you are working with a massive website and you need to map everything together, account for rouge URLs and just generally get it done. I have been doing a lot of this lately, so I wanted to share 2 devastating mobile…
The Ultimate Guide to the Google Pigeon Update
In July 2014, a local search algorithm update was released, which was dubbed Google Pigeon. Under the algorithm, Google aims to release more useful, accurate, and relevant local search results, which are visible within Google Maps and Google Web search. With local searches attracting 50 percent of mobile users to visit stores, Google Pigeon may…
The Ultimate List of 301 Redirect Examples for SEO
Google recommends using 301 redirects to promote SEO when changing the URL of a web page. To ensure users and search engines are redirected to the correct page, it’s advised a server-side 301 redirect is in place to show search engines that a page has been moved to a new location. A 301 redirect is…
Different Types Of SEO Companies And How To Find The Right One For You
With so many different types of SEO firms out there pitching their services, it’s tough to know which one is right for your business. Finding one that meets your needs and objectives—and avoiding those that might waste your time and money—requires carefully considering the focus of each SEO firm, their service level and their service…
Can Images Serve 404 Errors in Webmaster Tools
URLs that images live on can serve a 404 error. This point is not necessarily up for debate, as I have verified it on multiple sites and it is an excellent way to deal with images that are no longer in place (sure you could redirect the URL, rel canonical, etc., but we don’t need…
Complete Guide to Mobile Usability Reports in Google Webmaster Tools
To further promote the user experience via mobile device, Google announced the unveiling of Mobile Usability reports to provide webmasters with a detailed error analysis to encourage mobile-friendly websites. The detailed reports can now be found in Google’s Webmaster Tools to allow webmasters to make necessary changes to a website in order to boost website…