MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • International Search Marketing
      • Local Search Marketing
      • Pay Per Click Advertising
      • Social Media Marketing
      • Email Marketing
      • Conversion Rate Optimization
      • Public Relations
      • Website Design & Development
      • Reporting & Analytics
      • Amazon Marketing Services
      • Digital Marketing Strategy
      • Franchise Marketing
  • Case Studies
  • About Us
    • About Ignite Visibility
      • Our Story
      • Clients
      • Our Values
      • Diversity & Inclusion
      • Our Team
      • UCSD Extension Courses
      • Careers
  • Thought Leadership
      • Our Blog
      • Podcast
      • SEO: The Movie
      • Social Media Marketing: The Movie
      • Book: The Forecaster Method
      • Attend Our Next Digital Marketing Event
  • Contact
  • 619.752.1955
Home / Search Engine Optimization / Google PageRank Toolbar, No More Future Updates

Google PageRank Toolbar, No More Future Updates

October 7, 2014 By John E Lincoln

PageRank is the ranking metric Google originally created to show the value of a webpage. It has been around since 1996 when Larry Page created the term as part of his research project on search engines at Stanford University. PageRank was based on scale of 1 to 10, 10 being the highest and 0 being lowest. Webmasters have looked to this ranking metric for almost 2 decades as an indication of how well their website is performing in Google. The PageRank algorithm is pretty complicated, you can read more about it here. But basically, it comes down to the quality of content on the website and quality of links pointing at the website, from other websites (that is as simple as the explanation gets folks).

Google SEO News

Google SEO News

PageRank Toolbar No Longer Updated

PageRank has been on the outs for a long time. But now, Google has gone on record saying they will no longer be updating the metric. According to Search Engine Roundtable, “December 6, 2013 was the last time we had a Google Toolbar PageRank update, that was over 10 months ago – not as long as a Penguin refresh (which is way more important) but still, significant.

Google’s John Mueller said in a video Google+ hangout yesterday that Google will probably not be updating Google Toolbar pagerank in the future. He said this at 20 minutes and 30 seconds into the video.”

So what does this mean for those who are obsessed with PageRank? Don’t be. Google has been saying for a long time, do not focus on PageRank. Personally, I have seen some excellent, high-traffic websites that have low PageRank. I have also seen sites with really high PageRank that have almost no traffic and even a penalty! If Google is not updating PageRank, it really counts for nothing. So I offer this simple advice, let it go. Looking at PageRank is like relying on validation from your first grade teacher for your current day efforts, it is really a thing of the past.

Sources

  • Google: We Won’t Be Updating Toolbar PageRank. Barry Schwartz. SER. 10, 07, 14
  • Google Toolbar PageRank Finally & Officially Dead? Barry Schwartz. SEL. 10, 07, 14
  • PageRank. Wikipedia. Last modified on 5 October 2014 at 11:29.

 

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

You may also like:


  • SEO Study Reveals the Biggest Investments for 2023
  • Semantic Search
    What is Semantic Search? Does it Matter for SEO in…
  • How to Rank #1 on Google
    How to Rank 1st on Google – SEO for 2023
  • SEO Chrome Extensions
    20 SEO Chrome Extensions to Download Now

Search Here

NEWSLETTER // SIGN UP NOW

About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

LEARN MORE ABOUT JOHN

Contact Us. Let’s Chat!

  • Hidden

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

Services

  • Search Engine Optimization
  • Pay Per Click Management
  • Conversion Rate Optimization
  • Website Design & Development
  • Social Media Company
  • Public Relations
  • Amazon Marketing Services
  • Franchise Marketing
  • International Services
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Reviews
  • UCSD Extension Courses
  • Careers
  • Tools & Resources
  • Sitemap

Contact

4250 Executive Square, Suite 100
La Jolla, California 92037

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.

google parther logo

©2023 Ignite Visibility. All Rights Reserved. Privacy Policy