I have worked with a lot of large retail clients (I do think this topic applies to most industries though) and this one has really been bugging me. What is the best way to deal with your pagination? Google basically says that you can use view all (they do recommend this one actually as #1), to see…
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How Much Should you Give Away in your SEO Proposal?
For people in SEO, and really any line of work, there comes a point where you ask yourself, “Haven’t I given this prospect enough already do demonstrate my value?” In SEO in particular, this is a very common issue. In this post, I dive into how much you should give away for free and where…
Why there are so Many Haters in Search Engine Optimization
I love search engine optimization (and really all digital marketing, but for some reason I write on SEO all the time) and the SEO community that comes with it. But man oh man, say something a little the wrong way, forget a technical point, or make any mistake then you are most likely going to…
13 SEO Predictions for Future Planning
The SEO industry is constantly evolving. What is true today will not be true tomorrow. Google, Bing, Yahoo, etc, are all just companies looking to offer the best search results so that they can attract more searches and serve more ads. In this blog post, I make some key predictions into the future of SEO….
How We Migrated to HTTPS and Didn’t Miss a Beat
We know that Google now wants our site to be on HTTPS. Not only does it help your rankings, Google will also be showing a warning of some kind in Chrome 42 for non-secure sites. Outside of that, did you know that consumers actually look at websites to see if they are secure before entering…
Top Reasons Why You’re Not Ranked Number 1 in Google
Everyone wants to be ranked number 1 in Google for their industries competitive keywords. I can’t tell you how many times people have asked me, “Why am I not ranked number 1?” Or they will say, “I should be ranked number one, we are the best!” Generally, people who say this are new to search…
Internet Marketing News in April and May 2015
In April and May of 2015 there were a ton of changes in SEO, online advertising, analytics and content publishing. In this video, John Lincoln provides insight on these Internet marketing industry updates. Video Internet Marketing News in April and May 2015 Webmaster tools new search analytics report Change of address tool for subdomains Chrome 42…
7 Signs SEO Won’t Save your Online Business
This is a hard one to write about, but it certainly needs to be addressed. In some cases, search engine optimization, social media, email marketing, you name it, any form of digital marketing, will not save your online business. There are certain things that have to be in place for you to be successful online….
A Step-by-Step Guide to Keyword Selection for SEO: How Savvy Pros Do It
There are different strategies when it comes to SEO. In some cases, a website only focuses on a few keywords. As long as they are ranked well for those terms they are happy. They are getting qualified traffic, leads and business. Others like to continually go after more and more keywords. Sure, they will keep…
Are Directories Bad for SEO? A Fact Driven Answer
For decades, web directories have been used to help people find content online and, in turn, help improve search engine rankings. But after years of misuse and abuse, the vast majority of directories are now considered by many to be both problematic and worthless for SEO, and Google frowns upon most. So, should we abandon…