In the world or SEO, there are two sides: white hat and black hat. And when it comes to marketing, you want to fall firmly on the white hat side. Here’s a full rundown on what white hat SEO actually is, and how to make sure you stay on the good side of SEO. Modern-day…
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SEO Buzz: Chrome Supports AMP, Redirects No Longer Lose Page Rank
This week: Google Chrome for iOS now supports AMP, more speculation about a possible Google update, and a surprising revelation about 30x redirects. Here’s what happened this week in SEO. Google Chrome for iOS Now Supports AMP The latest update to Google Chrome for iOS now includes support for Accelerated Mobile Pages (AMP). That means…
Google: Short Articles Won’t Penalize Your Site
This week: Local results get hyperlocal, last month’s quality update is favoring the news, and some SEO myths get debunked. Here’s what happened this week in SEO. Study Shows That News Sites Benefitted from Last Month’s Quality Update Google released a “quality update” in June. Allegedly. The search giant has yet to confirm or deny…
Google: Contact Info Isn’t a Ranking Signal
This week: Google reiterates an old warning about URLs, a new Google test removes the estimated number of search results, and Penguin 4.0 still hasn’t launched. Here’s what happened this week in SEO. Google Test Removes Estimated Number of Search Results When you’ve performed some of your own searches using Google, you might have noticed…
Amazon Beats Google as a Starting Point for Product Searches
This week: It looks like a new Google update rolled out last month, product price isn’t a ranking signal, and wait until you learn how many search results include sites using HTTPS. Here’s what happened this week in SEO. Looks Like a Google Update Occurred in June According to Glenn Gabe at G-Squared Interactive, there’s…
Google Uses RankBrain for Every Search
This week: Google releases a new Search Console report with another one is on the way, RankBrain is used in every search, and AdWords ads are coming to the local 3-pack. Here’s what happened this week in SEO. Google Adds Rich Results Filter to Search Console Google continues to add new features to the Search…
Google Announces Springboard: A Search Engine for Apps
This week: Google wants you to make spam reporting easier, there’s a new search tool on the horizon, and TLD keywords don’t do anything to improve your rank. Here’s what happened this week in SEO. Google Announces Springboard: A Search Engine for Apps This week, Google announced Springboard: a search engine that searches through all…
Google Does Not Use Social Signals As A Ranking Factor
This week: Bing has a new toy, social signals still aren’t a ranking factor, and a new study shows promising results for AMP ads. Here’s what happened this week in SEO. Bing Releases PubHub for Publishers This week, Bing released a new tool that enables publishers to get their work discovered by more readers. PubHub…
How to Rank in the Google Knowledge Graph
How would you like to be right at the top of the search engine results pages? You can make that happen if you rank in the Google Knowledge Graph. If you’re unfamiliar with the Google Knowledge Graph, you can see it in action. Just head over to Google and search for something like “social media.”…
What You Need to Know About Schema.org
You might have recently heard some fellow SEOs at the water cooler chatting about structured data, web page markup, and schema.org. However, you’ve never really delved into those topics yourself. Now is the time to change that. Why? Because you can take your SEO efforts to the next level with the proper use of structured…