Few things can put a devastating dent in your traffic like a Google penalty. Any website owner dreads seeing the unnatural links message in webmaster tools: “Google has detected a pattern of artificial or unnatural links pointing to your site.” (Or from your site, of course, but it’s the “to your site” message that is…
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SEO Pagination, Rel Next Rel Prev Base Link for Relative URLs
In search engine optimization, category optimization and pagination can get complicated. There are just a lot of options. You can rel canonical all your pagination to one main page, you can no index all the paginated pages and follow the links, you can do nothing and hope Google gets it right, you can create view…
How AMP Technology Will Improve SEO, UX and CRO
Do you know what AMP is? It is the latest thing for page speed and maybe even rankings. It’s a little technical, but if you are in tech, you need to understand it. Ready? Let’s go. AMP is a project designed to make web advertising more effective, to give more autonomy and better tools to…
Webinar: The Most Important SEO Initiatives in 2016
In this Webinar, John Lincoln and Alan Bush give us their top SEO initiatives for planning in 2016. Watch the webinar now. You can also download the presentation and follow along by clicking here. The Most Important SEO Initiatives in 2016
Growth Hacking vs. SEO, What is the Difference Exactly?
Two common buzz phrases that are bandied about within the Internet Marketing community are growth hacking and search engine optimization (SEO). While they’re sometimes used interchangeably, there are distinct differences between the two. In this article, we’ll examine the definitions of both phrases, look at their similarities, and then provide an overview of their differences….
Google’s RankBrain AI: What It Means for Your SEO
On 10/26/15 Google announced RankBrain, a machine learning artificial intelligence system that helps them serve better search results. Ready to learn about RankBrain and SEO! Let’s do it. Read the ultimate guide to RankBrain (just launched on Ignite Visibility). What is RankBrain? RankBrain is a Google ranking factor as well as an artificial learning machine…
Google Depreciates AJAX SEO Crawling Scheme, How to Deal with It
Google sent massive shock waves through the SEO community the other day, announcing that it was discontinuing AJAX SEO guidelines! Well, not really. We knew it was coming for months… For those of you who don’t know, AJAX is a client-side script that relays information between a server and database without the need for a…
How to Analyze your Old SEO Content and Boost Overall Rankings
One of the most worthwhile ongoing projects for businesses is working on SEO for old content. Although businesses will always need to create great new content, it also pays to ensure that old content works just as hard—and doesn’t hurt your overall SEO strategy. What SEO does for old content Optimizing older content, whether you…
My Top 7 Items for SEO in 2016 – By @johnelincoln
In the world of SEO, things are constantly changing. It’s our job as online marketers to adapt and adjust to these changes. That’s why it’s so important to stay on top of all the latest SEO news and updates, because it’s vital to help us do our jobs correctly. I wanted to take the time…
Why Looking at Total SEO Traffic Is Misleading
Website traffic is a complex thing. I have spent the last decade analyzing it and I can tell you with certainty that most people don’t understand important subtleties in their online traffic. In this post, I want to talk about some of those. Let’s start out with a couple non-SEO related items and then we…