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Home / Search Engine Optimization / Google Does Not Use Social Signals As A Ranking Factor

Google Does Not Use Social Signals As A Ranking Factor

June 10, 2016 By John E Lincoln

SEO Buzz What Happened in SEO This Week 6.10.16

SEO Buzz: What Happened in SEO This Week 6.10.16

This week: Bing has a new toy, social signals still aren’t a ranking factor, and a new study shows promising results for AMP ads.

Here’s what happened this week in SEO.

Bing Releases PubHub for Publishers

This week, Bing released a new tool that enables publishers to get their work discovered by more readers.

Bing Launches PubHub

Automatically distribute your content to millions of Windows, Outlook, and Bing users who get their news through Microsoft channels.

PubHub allows publishers to submit their news sites for distribution to Bing’s audience. It seems to be Bing’s version of Google News, but with less stringent requirements for inclusion.

According to Microsoft: “When publishers submit their content through the Bing Publisher Network, they’ve just expanded their reach significantly, giving their stories and outlets even greater exposure.”

Basically, if you’ve got a blog that reports news, you might qualify for inclusion in PubHub. Microsoft evaluates each site based on the following criteria:

  • Newsworthiness
  • Originality
  • Readability
  • Authority

If you think your site qualifies, get the ball rolling today. You might see a nice spike in your traffic.

Study: AMP Ads Lead to Greater Visibility and Higher CTRs

According to a new study, ads on AMP pages have far superior visibility and click-through rates than their non-AMP counterparts.

The research compared the ad performance on AMP and non-AMP mobile pages across 150 publishers representing various business sizes and geographic regions.

amp ads perform better

AMP pages make ads more readable and increase the click-through rates.

The results show promise for people who are early adopters of AMP.

Specifically:

  • 80% of publishers received increased visibility rates for their ads on AMP pages compared to non-AMP pages.
  • 90% of publishers saw improved CTRs for their ads on AMP pages vs non-AMP pages.

We’re still in the early stages of AMP, so it’s too early to call this a trend.

Google: No Plans to Include a Disavowed Links Testing Tool

If your site was ever hit with a manual penalty because of backlink spam, then you probably know that one of the best ways to overcome that penalty is by disavowing the garbage links.

Wouldn’t it be great if Google offered a tool to help you do that?

18 Ways to Avoid Google Penalties - Disavow Links

18 Ways to Avoid Google Penalties – Disavow Links

Yes, it would be.

Unfortunately, it looks like no such tool is forthcoming.

This week on Twitter, John Mueller fielded a question about that subject. In essence, he said that webmasters shouldn’t expect a testing tool for disavowed links.

“Luckily most sites don’t need to bother with that,” he tweeted, “so I don’t see that functionality changing significantly.”

Google Says It Again: No, We Don’t Use Social Signals As a Ranking Factor

Google has confirmed for the 417th time that social signals aren’t a ranking factor.

You might think that you can boost your great content to #1 in the SERPs for a specific keyword just because it got shared a million times on Facebook.

But, according to the Big G, that’s not going to make one bit of difference.

Way back in 2014, Google’s anti-spam cop Matt Cutts made a video (Cutt a video?) in which he said that no, social signals aren’t ranking factors.

Fast forward to a couple of years later, and Google is still putting the exclamation point on that statement.

This week on Twitter, somebody made the following observation: “Some controversy over whether Google takes social into account for SEO — perhaps Louis Gray will settle this in our next session!”

Gary Illyes answered it right away: “[T]he short version is, no, we don’t.”

Google: hreflang Won’t Affect Your Search Rank

As you probably know, you can use the hreflang markup to tell Google which URL should show in the SERPs based on location. That way, if your site uses multiple languages, the page showing the right language will be displayed based on the location of the person performing the search.

Image courtesy of Moz.com

Some people have been under the impression that hreflang affects search rank. In fact, it doesn’t.

Here’s what John Mueller had to say at a Google+ hangout this week:

Kind of think if you didn’t have those local pages would the dot-com pages rank in the local search results? And if they would rank then we’d like to swap at the URLs out against the appropriate local versions. So if if you have a website, I don’t know that, that’s targeting furniture and you have a UK website and it doesn’t show it all in in France for example, then just setting up at the href lang with completely new pages for France wouldn’t change anything because we wouldn’t have anything to swap out. It wouldn’t be that your UK page would be excessively ranking.

 

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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