This week: Google Chrome for iOS now supports AMP, more speculation about a possible Google update, and a surprising revelation about 30x redirects.
Here’s what happened this week in SEO.
Google Chrome for iOS Now Supports AMP
The latest update to Google Chrome for iOS now includes support for Accelerated Mobile Pages (AMP). That means pages built with AMP will load instantly when tapped by iOS Chrome users.
People who have updated to the latest version of iOS Chrome will notice AMP pages as identified by the familiar lightning bolt and the acronym “AMP.”
Here’s what Google has to say about the new feature: “Look out for a lightning bolt and ‘AMP’ next to articles in the ‘Top Stories’ section of your search results and enjoy blazing fast web page loading.”
AMP support was the only new feature added to the iOS Google Chrome update.
Google: Redirects No Longer Lose PageRank
30x redirects don't lose PageRank anymore.
— Gary Illyes (@methode) July 26, 2016
“30x redirects don’t lose PageRank anymore.”
That’s the tweet posted by Gary Illyes this week, much to the delight of countless SEOs everywhere.
Once upon a time, 30x redirects diluted PageRank, according to Google. Then, Matt Cutts came along a little bit later and told us that 301 redirects don’t lose value, while 302 redirects do.
As recently as this year, John Mueller echoed the same sentiment expressed by Matt Cutts.
Now, Google says that any type of 30x redirects won’t lose PageRank.
…But Some SEOs Don’t Believe It
Even though Google says that 30x redirects no longer dilute PageRank, some SEOs don’t believe it.
During a Google Hangout on Google+ earlier this week, an attendee asked John Mueller about why some people aren’t accepting Google’s statement at face value. She also suggested the right answer: that it takes time for the algorithm to detect those changes and pass the right rank.
Here’s how Mueller responded: “Yea, I mean, any time you do a bigger change on your web site, if you redirect a lot of URLs, if you go from one domain to another, if you change your site structure, then all of that does take time for things to settle down. So we can follow that pretty quickly, we can definitely forward the signals there, but that doesn’t mean it will happen from one day to the next.”
Google Might Treat Expired Products Page Redirects As Soft 404s
If you’re running an e-commerce site with product pages that expire from time to time, you probably redirect those expired pages to another, unrelated product page or a category page. Now, Google might treat those redirects as soft 404s.
Google ignores soft 404 links.
However, those soft 404s will be reported in the Search Console.
Here’s what John Mueller had to say about the subject during a Google Hangout earlier this week: “So if these are expired pages where essentially the user is landing on a page that says we can’t sell you this product anymore, then that is kind of like a soft 404 page. which essentially should be treated like a 404 page. And if you have thousands of these pages, then I wouldn’t redirect them unless I had a clear replacement for them. Just because this product that you are offering is not available anymore, doesn’t mean that it makes sense to redirect it to the home page by default.”
Mueller made a similar statement last April.
Oh, Look: Another “Google Might Be Doing an Update” Article
We’ve been here before.
There is, yet again, chatter on the Interwebs that Google might be rolling out another update.
It’s all based on speculation and nothing is definitive. Google, of course, has no comment on the subject.
Here’s what some people are saying:
“Sunday we experience the worst traffic google ever send”
“Things took a slightly productive turn today. Sales came in quick and then vanished within 3 hours.”
“Also seeing massive google bot activity across the site”
Stay tuned for further speculation.
Google Once Again Confirms Penguin Will Be Rolling Out, Won’t Say When
Want a date on the Penguin 4.0 rollout? You’re not going to get one from John Mueller.
During a Google Hangout, he was asked: “Can you guys please confirm whether you will be rolling out the Penguin update or not. In a Yes or No answer please.”
The answer to that was “Yes.”
But Mueller added this: “I don’t have any date or time-frame on that so that’s still kind of not a perfect answer for you all but I know we are definitely working on it.”