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When you think of SEO, user experience is not typically the first thing that comes to mind. But, together, user experience and SEO are a winning combination. In this post, we’re going to break down why the user experience is critical to SEO and what Google has to say about it. What We’ll Cover: What…

Is www or non-www better for SEO? Short answer: In most cases, it doesn’t make a huge difference either way to the search engines. But there’s more to the story. For most people, the www vs. non-www difference doesn’t really mean anything. For SEO specialists and web designers, however, those three additional letters do bear…

SEO isn’t easy, and even the pros still make mistakes. Unfortunately, those mistakes could cost you–big time. Considering that 67% of clicks go to just the first five results on a SERP, you’ll want to take this practice seriously — no ifs, and’s, or fluff about it. In this article, I’m covering some of the…

In 2019, Google introduced something called Bidirectional Encoder Representations from Transformers, or BERT. It’s a natural-language processing tool, and it helps the search engine answer questions more like, well, a human. Since the BERT algorithm update, Google has gotten a lot better at figuring out search intent. Here’s all you need to know about search…

Imagine you own a business that offers two different services—one is an educational training and the other is managerial training. Would it be in the best interest of your brand to build one primary platform or to create a separate domain for each niche of your company? We’ll examine some of the advantages and disadvantages…

PDFs are a clever asset to use as lead and link magnets. One of the smartest link building tactics I’ve seen was a downloadable product buying guide for luggage with an internal link to the product page. Google (always ahead of the game) can crawl, index, and rank your PDFs, and PDFs pass link equity…

 Everyone talks about keywords, but this part of SEO is more than just a trend. This ever-evolving facet of digital marketing produces tangible results for brands with an online presence. After all, 68% of all online experiences start with a search engine, so you might as well consider places like Google your gateway to…