You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as an umbrella term for anything and everything. However, a digital marketing consultant is particularly important in today’s online landscape, which is growing increasingly complex and competitive. To get the most…
What Is Digital Marketing? Types of Digital Marketing, History & Future
Digital marketing has evolved rapidly since the first website was created in 1991. The internet now connects people and brands from all across the world with a simple click of a mouse or a tap on a smartphone. While digital marketing may seem like just a part of our daily lives now, it hasn’t always…
Turning Viewers into Customers with Streaming Advertising
If you’ve been thinking about taking the jump into ad supported streaming services, now might be the time. With a record number of people using platforms like Hulu, Netflix, and Amazon Prime, it may be the most effective way to reach your target audience. In this blog, Meghan Parsons, SVP of Paid Media, will explore…
Remote-First Companies: How to Build One & Sustain Them
A remote-first culture prioritizes remote work and builds a work environment around that model. Building this kind of culture will entail maintaining asynchronous communication, allowing for flexibility of work location, and facilitating virtual connections, all while establishing remote-centric processes and policies. Marketing teams will benefit from this kind of culture with the right approach, shortening…
A Guide on Creating Successful Marketing Campaigns
In the era of data-driven marketing, there’s a lot more that goes into successful marketing campaigns than what we’ve seen in the past. Businesses have access to the latest tools to continually analyze and perfect campaigns, which can make the competition stiffer, if not impossible to outperform, if you’re not on top of things. It’s…
The 14 Best Ways to Advertise Your Business Online and Offline
The advertising landscape continues to evolve, especially as businesses become increasingly reliant on digital platforms and multi-channel strategies. This ever-changing industry is making the best ways to advertise your business less static, as you might find that certain trends in both your industry and the marketing world influence your approach over time. In this blog,…
B2B vs. B2C Marketing: How to Strategize for Either Market
Breaks down how B2B and B2C diverge across audience targeting, pricing, sales-cycle length, and channel choice — then shows where the lines blur, including the rising role of emotional messaging and tools like CRM and ABM platforms in modern B2B campaigns.
How to Use Google Trends To Boost Your SEO Strategy
Looking for ways to discover trending SEO keywords and topics in your industry? Google Trends can be one of the most effective tools to help you get ahead. In this blog, our VP of Product and Marketing, Danny Conlon, will explain how Google Trends works and cover practical tips on using this tool in your…
How Audience Personas Enhance Demographic Targeting & Inbound Efforts
Marketers often leverage demographic insights to create detailed audience personas. By understanding specific audience segments and their preferences, audience persona-based marketing can ensure ads and content align with audience expectations. In this article, Franchise Content Manager, Khanyi Moshia, discusses audience-based marketing. Learn how to craft buyer personas and then design data-driven digital marketing strategies. What…
What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024
When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…