To connect with audiences and move them along the customer journey, you need to know the five sales funnel stages: awareness, interest, evaluation, purchase, and retention and advocacy. In this blog, Tommy Becker, SVP, Business Development, will dive deeper into each of these stages and how they work together in a cohesive strategy to streamline…
Audience Persona Examples & How to Build One for Your Marketing
Marketers often leverage demographic insights to create detailed audience personas, with 71% of companies exceeding revenue and lead goals when using documented personas. However, many of these audience personas are too generic to develop a clear picture of audience segments, rendering them ineffective at guiding marketing decisions. By understanding specific audience segments and their preferences,…
From Invisible to Map Pack: A Practical Guide to Local Business Listings
How to build and optimize listings across Google, Yelp, and industry directories: consistent NAP data, complete profiles, review generation, and how the map-pack algorithm weighs relevance, distance, and prominence — plus the duplicate-listing mistakes to avoid.
Ask Maps: Learn the Latest in Google Maps Marketing
In recent years, we’ve seen several key changes to local marketing on Google, from Google Business Profile replacing Google My Business to the introduction of AI-powered Ask Maps. Today, businesses need locally optimized content that ranks for these features and answers key questions, leading to increased online visibility and trust among audiences. In this blog,…
Pest Control SEO: From Keyword Strategy to Content Marketing
Like other local businesses, pest control companies need search engine optimization (SEO) to connect with potential customers, especially when targeting people in need of emergency services, seasonal spikes in your industry when pests are a common problem, and those “near me” keywords that prospects will enter when seeking local services. The stakes involved with pest…
How Our Fitness Marketing Agency Can Benefit Your Gym
It’s no secret that the past few years have seen a serious upswing in the fitness industry. Today, the fitness and club industry is worth more than $30 billion in the U.S. alone, with the global market reaching $257 billion in 2025. Specifically, the boutique fitness market is worth $51.6 billion with a 7.6% annual growth…
What is Customer Journey What Is a Customer Journey Map & Why Do You Need One?? A Beginners Guide
Getting a complete picture of the journey your customers take from initial acquisition to retention is key in maximizing the efficiency of your marketing efforts. This is where a customer journey map comes into play, helping you track each segment’s complete path from the time they become aware of your brand. In this blog, ,…
Voice Search SEO Mastery: From Keyword Research to Performance Tracking
Did you know that 38.8 million Americans use voice search for shopping-related activities? That’s why voice search optimization should be part of your SEO strategy. If it’s not, you’re missing out on all of the traffic coming from those voice assistants! In this blog, our Associate Director of SEO, Monique De Leon, will walk you through…
What is a Digital Marketing Consultant? (And How to Find the Right One)
You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as an umbrella term for anything and everything. However, a digital marketing consultant is particularly important in today’s online landscape, which is growing increasingly complex and competitive. To get the most…
What Is Digital Marketing? Types of Digital Marketing, History & Future
Digital marketing has evolved rapidly since the first website was created in 1991. The internet now connects people and brands from all across the world with a simple click of a mouse or a tap on a smartphone. While digital marketing may seem like just a part of our daily lives now, it hasn’t always…