Want to find your customer’s pain points? I’m here to help. In this article, I’ll walk you through how to find and use your customer’s’ pain points to better help them (and your bottom line). What Are Customer Pain Points? Simply put: pain points are problems. Each pain point refers to a specific problem your customers are facing. Ideally, … [Read more...]
Digital Marketing: Strategy, History, and Evolution | Ignite Visibility
With so many people online at any given minute, it’s vital for your business to be online as well. We cover the definition of digital marketing, its history, and the benefits. What You'll Learn: What are the benefits of digital marketing? The different types of digital marketing The history and evolution of digital … [Read more...]
6 Ways to Get 50+ Links a Month for SEO
In today’s complex organic search landscape, backlinks and press mentions remain one of the best ways to drive referring traffic from across the web. So, you probably want to know how to consistently get links to your site, and do it in a way that’s totally white hat. In this article, I’m going to go over six ways you can build over 50 links to … [Read more...]
Omnichannel vs. Multichannel Marketing
If you’ve been paying attention to digital marketing trends, you may have noticed that at some point, people stopped talking about “multichannel marketing” and swapped it out for another buzzword, “omnichannel.” There’s a lot of overlap between omnichannel and multichannel marketing, both strategies target customers on more than one channel and … [Read more...]
How to Write a Persuasive Case Study
Today's consumers are becoming less and less susceptible to the big, bold promises made by marketers. In many cases, even the most relevant, well-crafted copy isn’t enough to drive conversions. But it turns out that case studies can help tip the scales in your company’s favor. What We'll Cover: What is a Case Study? Why are Case … [Read more...]
Healthcare Marketing: 22 Proven Strategies to Win Patients
The medical industry isn’t exactly known for shaking up the online space. But times are changing for healthcare, and by extension, healthcare marketing. Below, we’ve put together a list of healthcare marketing strategies proven to help you win more patients. In the past decade, healthcare marketing strategies have evolved from catch-all … [Read more...]
The 21 best Schools For Social Media Marketing
Some schools are good at social and others are not. In this post we look at the top colleges in social media marketing. 1. UC Berkeley Cal Berkeley's Facebook page has attracted 478K "Likes" and attracts lots of comments throughout the day. Sporadic Twitter feed has 185.6K followers and was last updated nearly 24 hours previously. YouTube … [Read more...]
200+ FREE Online Marketing Courses to Boost Your Business
Over my career, I've created over 200 online marketing courses. All of them completely free and easy to access. In this post, I’m listing my top 30 online marketing videos and including playlists to hundreds more at the bottom. What We'll Cover: Online marketing courses for beginners SEO online marketing courses PPC online … [Read more...]
What Is a Digital Marketing Consultant (And What Do They Do?)
You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as a bandaid term for anything and everything they can’t clearly define. So in this article, I’ll answer all your questions about what a digital marketing consultantis, how it works, and why many businesses … [Read more...]
What Are Marketing Analytics? How To Use Them To Grow!
Never before in human history have we had access to such a wealth of data. While having that much information at your fingertips is a definite perk of living in the new tech era, the numbers on their own aren’t enough. In the same way that football players can leverage the power of data to lead their teams to victory, your marketing team needs to … [Read more...]
