AI helps brands scale their marketing without sacrificing quality. These tools make marketing smarter, more efficient, and more comprehensive with minimal investment. So in this article, you’ll learn everything about AI in marketing and 12 proven strategies for applying it to your strategy effectively. What is AI? Artificial intelligence is technology that simulates human intelligence….
Here’s How to Ace Holiday Marketing in 2022
What We’ll Cover: The Business of 2022: Holiday Marketing Why Your Business Needs a Holiday Marketing Strategy Examples of Successful Holiday Marketing Campaigns How to Create a Holiday Marketing Campaign Holiday Marketing Email Mistakes to Avoid Bonus: Holiday Marketing Tips from Ignite Experts Despite recession fears, this year’s holiday sales will be a slam dunk…
Simplify Your Workload with Marketing Automation
Despite marketing’s high return, it’s highly time-consuming. Finding prospects, reaching out, following up, and other outbound take time and effort. But marketing automation tools can handle these jobs for you. This lets you scale your marketing far beyond what you could do otherwise. So in this article, you’ll learn what marketing automation is, its benefits,…
What is a Digital Marketing Consultant? (And How to Find the Right One)
You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as an umbrella term for anything and everything. So in this article, I’ll answer all your questions about what a web marketing consultant is, how it works and why many businesses…
How to Increase Online Sales with Multi-Channel Offers
I’m sure you’ve heard the phrase—“don’t put all your eggs in one basket.” While the online world is replete with opportunities, many brands simply rely on one channel to reach prospects. In marketing, that’s a huge no-no, as you could be missing out on huge segments of your audience who could benefit from your…
10 Customer Retention Tactics to Boost Revenue
Did you know that the average company loses roughly 20% of its customers each year by simply failing to attend to their needs? Losing customers not only means you lose money, but you lose the resources used in trying to convert them. You shouldn’t let that happen to your business. To help curtail these issues,…
Ignite Visibility’s Courageous Marketing Leader Awards 2020: The Results are In
The 2020 business market is an earmark in history, and it’s not even over. Marketers across the globe are going above and beyond in leadership and delivering creative, impassioned campaigns that make a difference. At Ignite Visibility, we wanted to recognize those who deserve it most through our Courageous Marketing Leader Awards. Now, the results…
How to Find Your Customer Pain Points
Updated 3/17/2021 Are you interested in learning how to find your customer’s pain points so you can better understand them? In this article, I’ll walk you through how to find and use your customers’ pain points to help them (and your bottom line). What You’ll Learn What Is A Pain Point In Marketing? The First…
Digital Marketing: Strategy, History, and Evolution | Ignite Visibility
With so many people online at any given minute, it’s vital for your business to be online as well. We cover the definition of digital marketing, its history, and the benefits. What You’ll Learn: What are the benefits of digital marketing? The different types of digital marketing The history and evolution of digital marketing Definition:…
6 Ways to Get 50+ Links a Month for SEO
In today’s complex organic search landscape, backlinks and press mentions remain one of the best ways to drive referring traffic from across the web. So, you probably want to know how to consistently get links to your site, and do it in a way that’s totally white hat. In this article, I’m going to go…