It’s the most wonderful time of the year! While the holiday season is in full swing as we head into December, marketers need to keep one thing: when it comes to strategy, the holiday season is a 360-day affair. Here's are some of my top tips for planning a successful holiday campaign, as well as a few examples of brands who got it right. What … [Read more...]
7 Effective Demand Generation Strategies For Marketing
Are you familiar with demand generation? Whether you’re actively using it in your strategy or not, it’s an important part of finding – and keeping – the right customers. In this article, I’ll go over six effective demand generation strategies you should be using for online marketing. What We'll Cover: What demand generation is Demand … [Read more...]
200+ FREE Online Marketing Courses to Boost Your Business (Watch Now)
Over my career, I've created over 200 online marketing courses. All of them completely free and easy to access. In this post, I’m listing my top 29 online marketing videos and including playlists to hundreds more at the bottom. What We'll Cover: Online marketing courses for beginners SEO online marketing courses PPC online … [Read more...]
The Best Chatbots Examples by Industry (And How You Can Build One)
Chatbots are making serious waves in the marketing scene. And if your business hasn’t at least thought about what a chatbot could do for you - don’t worry: I’ve got you covered. In this post, I’m breaking down how multiple industries can benefit from Chatbots, as well as providing some examples and templates for you to follow. What We'll … [Read more...]
3 Google Maps Marketing Tips That Drive Outrageous Traffic
Google Maps isn’t going anywhere. And lucky for local marketers, neither is Google Maps marketing. In this post, we’re digging into what Google Maps marketing is, why it’s so important, and how local businesses can take full advantage of it. What We'll Cover: What Google Maps marketing is Why it matters Major factors that affect … [Read more...]
Restaurant Marketing Done Right: A Complete Checklist
Does your restaurant need better marketing? I can help. In this article, I’ll take you through all the major areas your restaurant marketing plan should be addressing. What We'll Cover: Building a great website Getting up to speed on local SEO Encouraging reviews And having a plan for bad ones Sponsoring local or charitable … [Read more...]
How to Conduct a SWOT Analysis
Want a more efficient way to evaluate your business? Look no further than the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. In this article, I’ll walk you through how to conduct a SWOT analysis, and better yet, how to use it to improve. What We'll Cover: What a SWOT analysis is When businesses … [Read more...]
Looking For The BEST Fitness Marketing Company? 11 Tips You Must Know
Need a fitness marketing strategy that really packs a punch? We’re here to help. Read on to find out a few tips only the top fitness marketing companies are using. What We'll Cover: How to use local SEO for fitness marketing How to incorporate digital Hone in on your unique value proposition Create valuable, relatable content … [Read more...]
What to Consider For Your 2020 Marketing Strategy
Believe it or not, 2020 is almost here. The date has long been used as a marker for making predictions about what’s next in marketing—be it digital, social, or even IRL. In this article, we’ll talk about what’s on the horizon for marketers and discuss what you should include in your 2020 marketing strategy. And I’m not just talking about … [Read more...]
How to Start a Digital Marketing Strategy (That Gets Results)
Hate to break it to you, but if you haven't implemented a digital marketing strategy for your business you are a bit behind the curve. But don't start panicking just yet! In this article, I'll teach you how to create a digital marketing strategy that works! What We'll Cover: Step 1: Determine your customer base Step 2: Understand … [Read more...]
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