Want to find your customer’s pain points? I’m here to help. In this article, I’ll walk you through how to find and use your customer’s’ pain points to better help them (and your bottom line). What Are Pain Points? Simply put: pain points are problems. Each pain point refers to a specific problem your customers are facing. Ideally, you want … [Read more...]
8 PPC Strategies You Can’t Afford to Skip
How do you get the best results from a PPC (pay-per-click) campaign? The key is making the most of the tools on offer in Google Ads. Yes, pay-per-click advertising is a competitive field - but with the right tools and the right strategy, you can still come out on top. While boosting your clicks and conversions may seem like alchemy, there … [Read more...]
How to Build a Winning Email Marketing Strategy in 9 steps
Think email marketing's outdated? Think again! Despite the evolution of digital assistants, video and chatbots, old reliable email marketing remains an essential tool for businesses, with a better ROI than almost any other marketing channel. But to get there, you need an effective email marketing strategy. Here's how to build one in nine easy … [Read more...]
How To Unlock The Power Of Google Trends For Marketing
Have you used Google Trends? Even if you have, you may not be familiar with all the ways it can help your marketing - and trust me, it’s a lot. In this article, I’ll go over how to use Google Trends to improve your marketing strategy. What You'll Learn: What Google Trends is and what you can do with it How to use Google Trends for … [Read more...]
Voice Search SEO: All Questions Answered
The future of search here, and it's all about voice search. In this article, I'll cover everything you need to know about voice search and how to optimize your website for the future of search. What You'll Learn: How voice search is being used today The voice search ranking signals you need to know Introduction to the voice search … [Read more...]
4 Persona Examples and How to Market to Each One
In modern marketing, how your strategy shapes up will depend largely on who you've deemed your target buyer, or persona(s). In this article, I’ll look at a few different types of businesses and give you some insights into how to piece together a marketing strategy that gets results. What You'll Learn What is a Persona? How to collect … [Read more...]
AI Marketing: 10 Ways To Use AI To Improve Your MarTech
AI is taking over - and that’s not a bad thing when it comes to marketing. Below, I've put together a list of ten types of AI marketing technology that will help you gain a competitive edge in 2019 and beyond. 1. Tear Down the (Software) Silos with AI Marketing While that "tear down the silos" cliche is well worn at this point, the message is … [Read more...]
Why You Are Blowing It By Not Having A Post Conversion Funnel
Attract, convert, close, delight. Awareness, consideration, conversion. You already know how important it is to have a funnel in place. But how much thought have you given to your post conversion funnel? Read on to find out what exactly that is, and why not having one is costing you customers. Watch the Video or Read the Full Article … [Read more...]
ManyChat vs. Drift vs. Others: Which is the Best Chatbot Tool for You?
Today’s chatbots are getting so good they’re shaking up sales and marketing as we know it. But to help meet your business goals, you need to select the best chatbot builder. This article looks at some of the best chatbot tools and where you might use them. What You'll Learn: The benefits of chatbots, and why they're sticking around The … [Read more...]
Why Dialogflow is the Future of Marketing
The future of marketing isn’t about Instagram photos or perfectly placed PPC ads. It’s about conversation and connection. It’s about reaching your audience in a relevant way and offering them a seamless experience that requires little work on their end. How to do that? Through conversational marketing and Dialogflow. Dialogflow is a … [Read more...]
