Familiar with demand generation? Whether you’re actively using it in your strategy or not, it’s an important part of the finding – and keeping – the right customers. In this article, I’ll go over six effective demand generation strategies you should be using. What is Demand Generation? I’ll start this off nice and easy. Wikipedia…
The Top 5 Mistakes Most Marketing Companies Make
If you want your marketing company to succeed, then you should be learning from the mistakes of others. In this article, I’ll go over some of the most common mistakes that I see marketing companies make. Your assignment? Don’t repeat these mistakes. Marketing Company Mistake #1: They Don’t Do Realistic Project Projections I get it….
10 Marketing Skills You Should Add to Your Repertoire This Year
Are you trying to sell a product or service? If so, then you need to develop some marketing skills. In this article, I’ll go over several marketing skills and explain why they’re an essential part of a successful business strategy. Marketing is just like anything else: it’s a learned discipline. You need to study it,…
Restaurant Marketing Done Right: A Complete Checklist
Does your restaurant need better marketing? I can help. In this article, I’ll take you through all the major areas your restaurant marketing plan should be addressing. Restaurant Marketing: The Challenges Restaurants can be a hard business to get right. In theory, it might not seem so. Everyone needs to eat, right? But the reality…
Simple Formulas For Finding Your Customer’s Pain Points
You need to find your customer’s pain points. I’ll help you. In this article, I’ll walk you through how to find and use your customer’s pain points to better help them (and your business). What Are Pain Points? Simply put: pain points are problems. Each pain point refers to a specific problem your customers are…
The Top 10 Review Generation Platforms Online
I’ve been dealing with online reviews for over 10 years. In this post, I am going to cover the 10 best review generation platforms online, that is, if you are not building a custom solution. First, let me cover a few things. Online reviews are so important. Consumers look at them, so put in the…
Changes to Instagram, and Snapchat on the Rise?
This week: lots of new goodies from Instagram, Snapchat rolls out new ad tools, and wait until you read about who’s taking U.S. digital ad market share away from Facebook and Google. Here’s what happened this week in digital marketing. Snapchat Rolls out Location-Based Ad Filters and New Analytics Tool This past week, Snapchat unveiled…
Internet Marketing Strategies You’re Not Doing That Could Give You a Big Return
Ready to take your company to the next level? If so, then it’s time to look at some new Internet marketing strategies. You’re probably already doing a lot of things right. Now, it’s time to uncover a few of the not-so-well-known techniques that can boost your bottom line and improve your ROI. That will help…
The Worlds 4 Best Landing Page Software Options (2018 Guide)
I’m going to do a deep dive into four of the best landing page software options. You can use these for ads, email marking, pop ups or really anywhere you are trying to convert users. By the end of this post, you are going to have a great understanding of the best landing page software…
How Does Digital Marketing Consulting Work?
You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as a bandaid term for anything and everything they can’t clearly define. So in this article, I’ll answer all your questions about what digital marketing consulting is, how it works, and…
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