It’s no secret that the past few years have seen a serious upswing in the fitness industry. Today, the fitness and club industry is worth more than $30 billion in the U.S. alone, with the global market reaching $244 billion in 2024. Specifically, the boutique fitness market is worth $51.6 billion with a 7.6% annual…
What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024
When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…
Influencer Marketing Strategy: Guide to Building Successful Partnerships
Influencers get their name from what they’re good at: influencing others across social media. They have strong connections with audiences that you might struggle to reach with other marketing channels. In this blog post, Sr. Social Media Strategist, Ashley Nigro, will do a deep dive into this channel to help you develop the perfect influencer…
SEO for Pest Control Companies: How to Rank Higher in Local Searches
Search engine optimization, or SEO, is essential for pest control companies if they want to get ahead of competitors and attract valuable customers. At Ignite Visibility, we offer pest control SEO services that can help your company climb to the top of search engine rankings. With our services behind your business, you can rank for many…
What is Digital Marketing? 9 Different Types, History, and Evolution
Love it or hate it, a solid digital marketing strategy is a must-have if you want to grow your business in today’s economy. It’s one of the best ways to get your name out there and generate new business. So, how do you explain digital marketing? And, more importantly, how can you make it work…
In-House Marketing vs Agency: Which One is Better?
Feeling overwhelmed by the in-house marketing vs agency marketing debate? We hear you! Let’s sort through the pros and cons of both in-house teams and agencies to help you find the perfect marketing partner who’ll fuel your brand’s long-term success. What You’ll Learn: Should You Hire An In-House Marketing Agency? Should You Hire a Digital…
How to Use Google Trends in Your SEO Strategy for 2024
Have you used Google Trends before? Even if you have, you’re probably not familiar with all the ways it can help your marketing strategy. In this blog, our VP of Product and Marketing, Danny Conlon, will explain what it is, how it works, and practical tips on how to use Google Trends to meet your…
Voice Search SEO: 7 Strategies to Boost Your Rankings
Did you know that 50% of Americans use voice search every day? With digital assistants and smart speakers, those looking for products, services, and solutions need only ask a question. That’s why voice search optimization should be part of your SEO strategy. In this blog, our Senior Digital Marketing Strategist, Monique De Leon will walk…
What Are Local Business Listings? How Do They Improve Your SEO & Traffic?
Getting your business noticed online is becoming harder and harder, especially for local businesses. One tried-and-true way to attract the attention you’re looking for is through local business listings. What You’ll Learn: What Are Local Business Listings? 4 Different Types of Local Business Listings What Does Google Look For In A Local Business Listing? 20…
Travel Marketing: 25 Strategies for Any Travel Marketing Agency
Travel marketing is essential in the tourism industry, offering travel agencies a competitive edge. It involves identifying target audiences, creating impactful marketing materials, and measuring performance across channels. A travel marketing agency can effectively showcase your services and destinations, enhancing direct connections with audiences. Learn how to leverage travel marketing strategies in this guide to…