Google Maps isn’t going anywhere. And lucky for local marketers, neither is Google Maps marketing. In this post, we’re digging into what Google Maps marketing is, why it’s so important, and how local businesses can take full advantage of it. What We'll Cover: What Google Maps marketing is Why it matters Major factors that affect … [Read more...]
Restaurant Marketing Done Right: A Complete Checklist
Does your restaurant need better marketing? I can help. In this article, I’ll take you through all the major areas your restaurant marketing plan should be addressing. What We'll Cover: Building a great website Getting up to speed on local SEO Encouraging reviews And having a plan for bad ones Sponsoring local or charitable … [Read more...]
How to Conduct a SWOT Analysis
Want a more efficient way to evaluate your business? Look no further than the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. In this article, I’ll walk you through how to conduct a SWOT analysis, and better yet, how to use it to improve. What We'll Cover: What a SWOT analysis is When businesses … [Read more...]
Looking For The BEST Fitness Marketing Company? 11 Tips You Must Know
Need a fitness marketing strategy that really packs a punch? We’re here to help. Read on to find out a few tips only the top fitness marketing companies are using. What We'll Cover: How to use local SEO for fitness marketing How to incorporate digital Hone in on your unique value proposition Create valuable, relatable content … [Read more...]
What to Consider For Your 2020 Marketing Strategy
Believe it or not, 2020 is almost here. The date has long been used as a marker for making predictions about what’s next in marketing—be it digital, social, or even IRL. In this article, we’ll talk about what’s on the horizon for marketers and discuss what you should include in your 2020 marketing strategy. And I’m not just talking about … [Read more...]
How to Start a Digital Marketing Strategy (That Gets Results)
Hate to break it to you, but if you haven't implemented a digital marketing strategy for your business you are a bit behind the curve. But don't start panicking just yet! In this article, I'll teach you how to create a digital marketing strategy that works! What We'll Cover: Step 1: Determine your customer base Step 2: Understand … [Read more...]
What Is a Digital Marketing Consultant (And How Does It Work?)
You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as a bandaid term for anything and everything they can’t clearly define. So in this article, I’ll answer all your questions about what a digital marketing consultant is, how it works, and why many businesses … [Read more...]
How to Use Marketing Automation to Double Your Traffic While You Sleep
Thinking about incorporating marketing automation into your strategy? Before you do, read this guide. In it, I'll help you determine if marketing automation is right for your business, as well as go over examples of automation software used effectively. What You'll Learn: What marketing automation is The pros and cons of marketing … [Read more...]
The 5 Sales Funnel Stages (And The Tools You Should Be Using)
In digital marketing, your task is to find customers and lead them all the way through the sales funnel stages. Luckily, there are plenty of tools on the market to help you along the way. In this article, I'll go over a few of my favorites. What You'll Learn: Sales funnel stage 1: Awareness Sales Funnel Stage 2: Interest Sales … [Read more...]
What Are the Best Review Generation Platforms for Your Business? (The 10 Best)
I’ve been dealing with online reviews for over 10 years, and have spent a lot of time experimenting with different review generation platforms. In this post, I'll cover the 10 of my favorites. The Top 10 Review Generation Software: Shopper Approved BirdEye Grade.Us Podium Broadly Reviews Annex Cloud Reputation Loop … [Read more...]
