I’ve been dealing with online reviews for over 10 years, and have spent a lot of time experimenting with different review generation platforms. In this post, I'll cover 10 of my favorites. The Top 10 Review Generation Software: Shopper Approved BirdEye Grade.Us Podium Broadly Reviews Annex Cloud Reputation Loop … [Read more...]
What Is A Chatbot? Plus Best Chatbot Examples You Can Steal
Chatbots are making serious waves in the marketing scene. And if your business hasn’t at least thought about what a chatbot could do for you - don’t worry: I’ve got you covered. In this post, I’m breaking down the best chatbot examples by industry, and how they can benefit multiple types of businesses. What Is A Chatbot? A chatbot is a … [Read more...]
18 Best Call to Action Examples (On The Entire Internet)
You may have the world’s greatest product or service to offer potential customers. But without a successful call to action, your brilliant business idea is as good as dead in the water. In this article, I’ve gathered 18 of the best call to action examples on the internet. Why is a good call to action so important? Because it’s not enough to … [Read more...]
Simple Formulas For Finding Your Customer’s Pain Points
Want to find your customer’s pain points? I’m here to help. In this article, I’ll walk you through how to find and use your customer’s’ pain points to better help them (and your bottom line). What Are Pain Points? Simply put: pain points are problems. Each pain point refers to a specific problem your customers are facing. Ideally, you want … [Read more...]
6 Tips For Successful Holiday Marketing Planning
It’s the most wonderful time of the year! While the holiday season is in full swing as we head into December, marketers need to keep one thing: when it comes to strategy, the holiday season is a 360-day affair. Here's are some of my top tips for planning a successful holiday campaign, as well as a few examples of brands who got it right. What … [Read more...]
7 Effective Demand Generation Strategies For Marketing
Are you familiar with demand generation? Whether you’re actively using it in your strategy or not, it’s an important part of finding – and keeping – the right customers. In this article, I’ll go over six effective demand generation strategies you should be using for online marketing. What We'll Cover: What demand generation is Demand … [Read more...]
200+ FREE Online Marketing Courses to Boost Your Business (Watch Now)
Over my career, I've created over 200 online marketing courses. All of them completely free and easy to access. In this post, I’m listing my top 29 online marketing videos and including playlists to hundreds more at the bottom. What We'll Cover: Online marketing courses for beginners SEO online marketing courses PPC online … [Read more...]
3 Google Maps Marketing Tips That Drive Outrageous Traffic
Google Maps isn’t going anywhere. And lucky for local marketers, neither is Google Maps marketing. In this post, we’re digging into what Google Maps marketing is, why it’s so important, and how local businesses can take full advantage of it. What We'll Cover: What Google Maps marketing is Why it matters Major factors that affect … [Read more...]
Restaurant Marketing Done Right: A Complete Checklist
Does your restaurant need better marketing? I can help. In this article, I’ll take you through all the major areas your restaurant marketing plan should be addressing. What We'll Cover: Building a great website Getting up to speed on local SEO Encouraging reviews And having a plan for bad ones Sponsoring local or charitable … [Read more...]
How to Conduct a SWOT Analysis
Want a more efficient way to evaluate your business? Look no further than the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. In this article, I’ll walk you through how to conduct a SWOT analysis, and better yet, how to use it to improve. What We'll Cover: What a SWOT analysis is When businesses … [Read more...]
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