Today’s consumers are becoming less and less susceptible to the big, bold promises made by marketers. In many cases, even the most relevant, well-crafted copy isn’t enough to drive conversions. But it turns out that case studies can help tip the scales in your company’s favor. What We’ll Cover: What is a Case Study? Why…
Healthcare Marketing: 22 Proven Strategies to Win Patients
The medical industry isn’t exactly known for shaking up the online space. But times are changing for healthcare, and by extension, healthcare marketing. Below, we’ve put together a list of healthcare marketing strategies proven to help you win more patients. In the past decade, healthcare marketing strategies have evolved from catch-all mass marketing to personalized…
The 21 best Schools For Social Media Marketing
Some schools are good at social and others are not. In this post we look at the top colleges in social media marketing. 1. UC Berkeley Cal Berkeley’s Facebook page has attracted 478K “Likes” and attracts lots of comments throughout the day. Sporadic Twitter feed has 185.6K followers and was last updated nearly 24 hours…
200+ FREE Online Marketing Courses to Boost Your Business
Over my career, I’ve created over 200 online marketing courses. All of them completely free and easy to access. In this post, I’m listing my top 30 online marketing videos and including playlists to hundreds more at the bottom. What We’ll Cover: Online marketing courses for beginners SEO online marketing courses PPC online marketing classes…
What Are Marketing Analytics? How To Use Them To Grow!
Never before in human history have we had access to such a wealth of data. While having that much information at your fingertips is a definite perk of living in the new tech era, the numbers on their own aren’t enough. In the same way that football players can leverage the power of data to…
How to Promote your LinkedIn Profile – 20 Advanced Methods
Back in May of 2013, I was astounded to be awarded as a top 1% most viewed profile. This was surprising, considering how many people are on the site. That being said, there were some key strategies, and a little luck, which resulted in my profile getting exposure. In this post, I have broken these…
What is the Marketing Funnel?
What is the Marketing Funnel? Funnels break down the process of turning strangers into leads, prospects, and ultimately, customers. This is a critical component that all organizations must get right. In this article, I’ll define what a marketing funnel is, its various stages, and how to set one up. Read on to learn more. What…
8 PPC Strategies for Search Marketing Campaigns You Can’t Afford to Skip
How do you get the best results from a PPC strategy? The key is making the most of the tools offered in Google Ads. Yes, pay-per-click advertising is a competitive field – but with the right tools and the right strategy, you can still come out on top. While boosting your clicks and conversions may…
The 5 Most Important Metrics in Marketing (That You Aren’t Tracking)
In marketing, metrics are everything. Keeping close tabs on key metrics can help you scale with confidence and gain a better understanding of how much to invest in your marketing. In my latest video and article, I’m covering the five most overlooked metrics, and why they’re so critical to your campaigns. What You’ll Learn:…
How to Start a Digital Marketing Strategy (That Gets Results)
Hate to break it to you, but if you haven’t implemented a digital marketing strategy for your business you are a bit behind the curve. But don’t start panicking just yet! In this article, I’ll teach you how to create a digital marketing strategy that works! What We’ll Cover: Step 1: Determine your customer base…