News from Google tends to make waves. Its latest announcement is no exception. Google recently unveiled a new Search Console with expanded features and reports, and I’m offering a full review of the new features below. Google’s New Search Console News of the new search console first began to spread back in August, when Google…
Changes to Video and A New Ranking Factor in the Works – DigiBuzz
This week: GMB adds video support, YouTube creates additional rules for monetization, and there’s a new mobile ranking factor on the horizon. Here’s what happened this week in digital marketing. Watch A Video Or Read The Blog Below YouTube Creates Stricter Rules for Videos That Carry Ads This past week, Google announced a number…
Startling Facebook Update Kills Organic Reach (How To Beat It)
Do you rely on your Facebook business page when it comes to social media marketing? If so, then you need to know about the latest algorithm changes. Specifically, Facebook is changing the way that it displays content in news feeds. The new ranking system will prioritize posts that help people connect with one another. In…
New Year, New Search Console and More
This week: Google rolls out a new version of the Search Console, there’s a welcome change in PageSpeed Insights, and wait until you hear about how much voice assistant sales are growing. Here’s what happened this week in digital marketing. Google Rolls out New Search Console This past week, Google announced that a beta version…
GMB Videos are Coming and Some News About Mobile-First
This week: not much as we’re still recovering from the holidays. Google says it doesn’t make up URLs to crawl, your mobile internal links don’t have to match your desktop internal links, and it looks like GMB is adding video support. Here’s what happened this week in digital marketing. Google: We Don’t Create URLs to…
Alert! Are You Ready for the SSL Upgrade Requirement?
If your website uses the HTTPS protocol, there’s an important date that you need to remember: June 30, 2018. Why is that date important? Because that’s when you need to ensure that your website uses one of the more recent encryption protocols. Specifically, your site should use TLS v1.1 at a minimum. However, it’s strongly…
Facebook Branded Content Ads Outperform Standard Ads and More – DigiBuzz
This week: bad news if you like to guest-post, Google shows third-party reviews in local search, and hiding structured data is the same as cloaking. Here’s what happened this week in digital marketing. Study: Facebook Branded Content Ads Outperform Standard Ads It looks like the average Facebook user sees branded ad content as more share-worthy…
New Reports and Big Changes to Facebook Algorithm (Again)
This week: Instagram allows users to follow hashtags, Google Analytics is releasing some new reports, and Facebook is testing pre-roll ads. Here’s what happened this week in digital marketing. Google Analytics Releasing User-Focused Reporting Google Analytics is releasing 4 new reports that will offer further insight into user journeys. The first report looks strikingly similar…
Cyber Monday Results and Changes to Google Algorithm
This week: US display ad spend is expected to soar, Google will penalize you for using event markup incorrectly, and Cyber Monday was a big hit. Here’s what happened this week in digital marketing. Facebook Disables Discriminatory Ad Targeting Options Facebook is (again) promising to eliminate discriminatory advertising practices on its social media platform. If…
Facebook Takes on Yelp & Youtube
This week: Facebook has some new toys and Google makes news about disavow links. Here’s what happened this week in digital marketing. Facebook Will Tell You Which Pages Shared Their Videos Facebook will let you know who’s sharing your videos. This past week, the social media giant announced that it’s rolling out a new feature…