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Home / Archives for Industry News

Twitter Launches New Ad Network, Google Trends Gets a Makeover

May 25, 2018 by John Lincoln

This week: Facebook launches an influencer marketplace platform, Twitter has a new ad network, and Google Trends gets an update. Here’s what happened this week in digital marketing. Watch The Video Or Read The News Below Twitter Launching New Timeline Ad Network This past week, Twitter announced a new programmatic ad network. It will place…

What Marketers Need to Know About GDPR Compliance

May 21, 2018 by John Lincoln

Do you know about GDPR compliance? Are you ready for it? Those are two very important questions that you should be able to answer if you’re doing any digital marketing to a European audience. That’s because GDPR goes into effect on May 25, 2018. Here’s what you need to know about it. Note: the new…

New Facebook Stories Ads, Bing Gets an Upgrade, and More News From Google

May 18, 2018 by John Lincoln

This week: Facebook introduces new reporting tools and a Stories ad format, Google shortens its search snippets, and Amazon tests the remarketing waters. Here’s what happened this week in digital marketing. Watch A Video Or Read The Stories Below Google Confirms Shortened Search Results Snippets After a largely popular move to increase the length of…

Highlights from the Google I/O Conference 2018: What You Need to Know

May 16, 2018 by John Lincoln

Google just wrapped up its biggest conference of the year, and it didn’t dissapoint. Here are the highlights you need to know. Gmail’s Smart Compose Can Autocomplete Emails For all those times you just can’t find the right words, Google’s got your back. One of the tech giant’s bigger announcements was a new updated to…

Facebook and Instagram Announce New Features and Big News From Google

May 11, 2018 by John Lincoln

This week: Instagram announces new features, Facebook pushes more Live video, and Google unveils responsive search ads, image guidelines, and more. Here’s what happened this week in digital marketing. Watch The Video Recap Or Read More Below Instagram Unveils New Messaging Features for Business Pages Instagram is making it easier for businesses to interact with…

Key Takeaways From Facebook’s F8 Conference

May 9, 2018 by John Lincoln

We’re fresh off the heels of Facebook’s annual F8 Conference, and the platform left us with some big news. Here’s what you need to know. Watch The Video Or Read More Below It’s been a big year for Facebook. Lately, the platform’s been making all the wrong kind of news, and their efforts at damage…

Snapchat Slumps and Google Unveils New Ad Format

May 4, 2018 by John Lincoln

This week: you should change your Twitter password, Snap sales slump, and Google has a new ad type. Here’s what happened this week in digital marketing. Watch The Video Or Read The News Below Snap Revenue Slumps in Q1 This past week, Snap reported $230.7 million in sales. That’s a year-over-year increase of 54%, but…

Quarterly Earnings Are In and Google Update Confirmed

April 27, 2018 by John Lincoln

This week: tech companies report great earnings despite some bad press, micro-influencers love Instagram, and Facebook is giving video creators more ways to put cash in the bank. Here’s what happened this week in digital marketing. Watch The Video Update Or Read The News Below Facebook Earns $12 Billion Q1 It’s earnings season! How are…

What The Facebook Ad Targeting Changes Mean for Your Business

April 23, 2018 by John Lincoln

Facebook’s found itself in some hot water lately. And consequently, it’s had to make a few adjustments to how it collects and distributes customer data. This will inevitably have an effect on how marketers use Facebook. But before you panic, read this. I’ll cover what you need to know about the changes and how they…

Facebook Adds New Tools and Native Ads Are On The Rise

April 13, 2018 by John Lincoln

This week: Facebook adds another tool for Stories, Instagram tests scannable name tags, and wait until you hear about the explosive growth of native ads. Watch the Video Read The Full Story Below Instagram Tests Scannable Name Tags It looks like Instagram is “borrowing” yet another feature from Snapchat. This time, it’s scannable name tags….

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