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Home / Archives for Industry News

Facebook Makes Changes, YouTube and Bing Improve Ad Capabilities

April 6, 2018 by John Lincoln

This week: Bing Ads offers price extensions, digital marketers love Pinterest, and structured data just might improve your search rank. Here’s what happened this week in digital marketing.  Bing Ads Rolls out Price Extensions Bing is making it easier for people to shop with its search engine. Now, price extensions appear in text ads…

Mobile-First is Official, New Ad Options

March 30, 2018 by John Lincoln

This week: people are falling out of love with Facebook, LinkedIn rolls out more video options, and digital ad spend continues to outpace TV ad spend. Here’s what happened this week in digital marketing.   LinkedIn Rolls out More Video Options LinkedIn is offering brands two new video options on its platform. First, companies can…

Changes to Instagram, and Snapchat on the Rise?

March 23, 2018 by John Lincoln

This week: lots of new goodies from Instagram, Snapchat rolls out new ad tools, and wait until you read about who’s taking U.S. digital ad market share away from Facebook and Google. Here’s what happened this week in digital marketing. Snapchat Rolls out Location-Based Ad Filters and New Analytics Tool This past week, Snapchat unveiled…

Confirmed: Google Update Last Week

March 16, 2018 by John Lincoln

This week: Google allows musicians to post directly to search results, Reddit offers a new ad format, and wait until you hear how many of the top websites are using WordPress. Here’s what happened this week in digital marketing. Watch The News Update Google Removed More Than 3 Billion Ads Last Year Google said that…

John Mueller Opens Up About Ranking Factors

March 9, 2018 by John Lincoln

This past week: Quora ups its ad game, Snapchat has more problems, and wait until you hear about how many Americans are using Facebook. Here’s what happened this week in digital marketing. Google AMP Team Launches New “Render on Idle” Feature for Ads The Accelerated Mobile Pages (AMP) team at Google has launched a new…

Retail is Going Mobile and Changes to Crawl Limits and More

February 23, 2018 by John Lincoln

This week: a lawsuit could change your content marketing efforts, retail sales are going mobile, and Google changes crawl limits in Search Console. Here’s what happened this week in digital marketing. Report: Retailers With Apps See Most Sales From Mobile It looks like we’ve just hit another mobile milestone. According to Criteo, retailers with shopping…

AMP This, AMP That, Amplify Your Site Now

February 16, 2018 by John Lincoln

This week: lots of news about Snap and AMP, Google says you should go straight to HTTPS, and there are some changes in Google Image Search. Here’s what happened this week in digital marketing. https://www.youtube.com/watch?v=zsQ-D71bWCY Google: More Than 100 Ad Networks Support AMP Last year, Google started delivering display ads to AMP pages. After several…

Instagram Tests New Ads and Search Console Has Arrived

February 9, 2018 by John Lincoln

This week: the new Google Search Console is here, Google partners with WordPress, and Instagram is testing multiple new features. Here’s what happened this week in digital marketing. Watch a Video Or Read The News Below Google Partners With WordPress to Improve User Experience It’s no mystery that Google has partnered with developers, SEO professionals,…

Facebook Updates Priorities and New Analytics Reporting

February 2, 2018 by John Lincoln

This week: Facebook prioritizes local news, Twitter opens up the Alexandrian Library of all tweets, and it looks like Google Home is gaining market share on Amazon Echo. Here’s what happened this week in digital marketing. Facebook Will Prioritize Local News in Algorithm Facebook recently made news with a statement that it will de-emphasize news…

GIFs Are Here and Google is Allowing Ads to be Muted

January 26, 2018 by John Lincoln

 This week: Instagram adds GIFS, Google allows users to mute remarketing ads, and more stats on the growth of PPC. Here’s what happened this week in digital marketing. Google AdSense Now Offers Automated Styling for In-Feed Ads Google will now let you automate the design of your AdSense native in-feed ads. If you opt to…

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