This week: not much as we’re still recovering from the holidays. Google says it doesn’t make up URLs to crawl, your mobile internal links don’t have to match your desktop internal links, and it looks like GMB is adding video support.
Here’s what happened this week in digital marketing.
Google: We Don’t Create URLs to Crawl
Some SEOs think that the Googlebot “creates” URLs to crawl to find pages that aren’t referenced anywhere online. That’s not accurate.
This past week in a Google Webmaster Help thread, John Mueller put that tall tale to rest.
Here’s what he said: “In general, Googlebot doesn’t make up URLs, so if they were found (and not in your sitemap file), it’s likely that they were linked from somewhere within your website (it’s also possible that these links have since been removed).”
Google: Your Mobile Internal Links Don’t Have to Be the Same As Desktop Internal Links
In June, Google offered some advice to SEOs as they were planning for the mobile-first rollout: make sure your mobile internal links match your desktop internal links.
That’s put some digital marketers into fits of stress.
“Will we lose rank if the link structure doesn’t match exactly?” they asked themselves.
This past week on Twitter, John Mueller offered some words of comfort to those worry-warts.
Somebody asked him: “For Mobile first index the internal link structure for mobile site should be same like desktop?”
Here’s how he replied: “It doesn’t need to be the same but it should be crawlable.”
Feel free to exhale.
It doesn't need to be the same but it should be crawlable.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 2, 2018
Google My Business Adds Video Support for Some Businesses
It looks like Google is allowing some businesses to add videos on Google My Business (GMB).
The feature might just be in beta test at this point. If you don’t see it on your business profile, don’t worry about it.
If you do see it, you’ll find it in your GMB photos section. Look for a “Videos” tab.
You can use that tab to upload videos. Then, people who search for your business can watch those videos in Google Maps.