Both Shopify and Yelp announced moves to integrate offline and online operations this week. That’s especially important right now, as virtual commerce often trumps in-person transactions during government-mandated lockdowns. Shopify Let’s start by taking a look at what Shopify is offering. The company rolled out an updated point-of-sale (POS) system that brings orders and payments…
It is Now Free to Sell on Google Shopping Platform
As the nation continues to withdraw from public life to thwart the spread of COVID-19, the consumer economy has come to a near-screeching halt, with businesses large and small taking massive hits. That being said, there couldn’t be a more perfect time to start using the Google Shopping platform, since Google has announced that it…
Google Confirms May 2020 Core Update Rolling out Today
Today, Google confirmed that it’s rolling out a new core algorithm update. It’s unimaginatively called the “May 2020 Core Update.” How will the May 2020 Core Update Affect Your Website? This gives new meaning to the phrase: “May the Fourth Be With You.” You can find an update on how the Google May 2020 update…
Anchor Launches Webinar-to-Podcast Conversion Tool – Ignite Friday
This week: Instagram and Snapchat make gains, Google Ads wants to know who you are, and LinkedIn engagement for work-from-home content soars. Here’s what happened this week in digital marketing. Alphabet 1Q Revenue Tops $40 Billion Alphabet, the parent company of Google, reported first quarter earnings of more than $40 billion this week. YouTube advertising…
SEO and Intent 2020: New Study Reveals True State Of Search
We analyzed 500+ searchers to find out how they search and what impacts their decision to click. Here’s what we found out. We recently surveyed over 500 respondents, aged 25-60, to find the answers to these questions: What do searchers look for in the search results, and how accurately do those results reflect search intent?…
Instagram Growth Slowing Down? – Ignite Friday
This week: Twitter has a new ad unit, Google throws cold water on an old SEO trick, and Walmart opens Sponsored Search Ads. Here’s what happened this week in digital marketing. IBM Rolls out Predictive Ad Solution This past week, IBM released its “Advertising Accelerator with Watson.” It’s an online marketing solution that predicts…
SEOs in High Demand in 2020 – Ignite Friday
This week: YouTube adds a new feature that could preserve your income stream, Amazon sets yet another record, and a couple of SEO myths get busted. Here’s what happened this week in digital marketing. YouTube Ads Feature to Crop Out Copyrighted Clips A new feature in YouTube Studio makes it possible for you to…
Facebook Dominates the App Market – Ignite Friday
This week: Pandora rolls out a new ad format, Facebook dominated the app market in 2019, and YouTube is introducing another policy change. Here’s what happened this week in digital marketing. Pandora Launches Interactive Audio Ads This past week, Pandora announced that it’s testing interactive audio ads. The ads require listeners to verbally agree…
Google’s BERT Goes Global – Ignite Friday
This week: more good news from the recent holiday weekend. Facebook has some new ad reporting features, and wait until you hear about how Reddit grew this past year. Here’s what happened this week in digital marketing. Advertisers Increased Google Shopping Spend By Almost a Third This Cyber Weekend According to a report by Tinuiti,…
Holiday Sales Smash Records – Ignite Friday
This week: holiday sales are already smashing records, chatbots can save you money, and wait until you hear about how well programmatic display ads are performing on social media. Here’s what’s been happening in digital marketing. Cyber Monday Sales Top $9 Billion Cyber Monday sales set a new record this year, surpassing $9 billion….