MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Industry News / YouTube Earnings Metrics RPM and CPM: What Are They?

YouTube Earnings Metrics RPM and CPM: What Are They?

July 27, 2020 By John Lincoln

Wanna know how much cash you’re taking to the bank from all YouTube monetization methods? Now, YouTube has a metric for that.

Even better: the metric shows you the revenue you’re earning relative to video views.

Let’s take a deep dive into the new feature.

YouTube's new earnings metrics CPM and RPM

New YouTube Metric Shows Producers How Much They’re Earning

YouTube Revenue Per Mille (RPM)

In this case, the acronym RPM has nothing to do with the old vinyl records that people listened to in the 1970’s. It stands for Revenue Per Mille.

That “Mille” part is an abbreviation for “1,000 views.” In other words, it’s a number that shows you how much cash you’re raking in for every 1,000 views on your YouTube channel.

“Because it takes into account all your revenue and all your views reported on YouTube Analytics, RPM provides the most holistic measurement of the overall rate at which you earn money on YouTube,” said YouTube in a statement.

Importance of RPM

Once upon a time, the only way you could monetize your YouTube account was by running ads. That’s not the case any longer.

Now, you can put a few bucks in your bank account with various alternative monetization methods.

First, there’s YouTube Premium. You earn cash with views from YouTube Premium accounts.

Next, there’s channel memberships. People pay you to receive content that’s not available to unpaid subscribers.

You can also generate some revenue with Super Chats and Super Stickers. They’re live-streaming monetization options that give viewers the option to make on-the-spot donations.

To help creators better track their revenue rate, we’re launching RPM, a new creator-focused metric in YouTube Analytics that shows how much a creator earned per 1,000 views. RPM is the most holistic way to analyze your performance. Learn more: https://t.co/Ap7bCC39Bq pic.twitter.com/ol418SvB8y

— YouTube Creators (@YouTubeCreators) July 9, 2020

YouTube Cash Per Mille (CPM)

CPM stands for Cash Per Mille. It measures the average amount of money people are willing to spend to show ads on your videos.

It’s not as good as RPM when it comes to measuring the revenue potential of your channel for a couple of reasons.

For starters, CPM only looks at monetized videos. You may produce some videos that you don’t want interrupted with commercials because you’re trying to promote your brand and would like to avoid annoying people.

Also, some ads might not run on certain videos that YouTube considers to be advertiser-unfriendly.

Secondly, CPM only shows you what your advertisers are paying. It doesn’t show you how much you’re earning.

CPM usually gives a higher number than RPM. That’s because RPM is calculated after YouTube takes its piece of the pie.

So if you see a lower RPM than CPM in your analytics, that’s perfectly normal. Don’t get frustrated.

How to Measure with YouTube RPM Metric

So now that you know a little bit about RPM, how can you use it to improve your intake?

For starters, perform something like an A/B test to compare holistic YouTube strategies.

Let’s say you produce 10-minute videos with ads. That strategy earns you a certain amount of money over a couple of months.

Then, you switch to a hybrid approach. You run some 10-minute videos with ads while also doing a little bit of live-streaming. The live-streaming earns you revenue with Super Stickers.

After a couple of months of the hybrid approach, you can see which strategy earned you more money per view. Just compare RPMs over a similar timeframe.

If you find that the hybrid approach gets you more cash, then you can experiment some more by going to a full livestream approach. After a couple of months of that, compare RPMs again.

Rinse and repeat.

Wrapping It Up

If you’re using YouTube as a revenue stream, you should check out the new RPM metric. It not only shows you how much you’re earning via ads, but it shows you how much money you’re making with YouTube’s other revenue streams as well.

Make it a point today to visit YouTube Studio and view your RPM metric.

Related Posts

  • Verify your YouTube Channel

    By verifying your YouTube channel you get extra features! How to Verify Your YouTube Channel…

  • How to Turn off YouTube Ads, Disable YouTube Ads Now

    YouTube is getting more and more complex each day. It is so hard to find…

  • YouTube Launches TikTok Competitor YouTube Shorts

    Breaking: the short form video rage is still on. Earlier today, YouTube announced its own…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service