This week: Microsoft enables targeting to LinkedIn users, Bing offers a new SEO testing tool, and short form content gets more backlinks? Here’s what happened this week in digital marketing. Facebook Will Limit Ads Starting in February, Facebook will limit the number of ads your page can run. The limit will be based on…
3 New Targeting Features for Microsoft Advertising
Good news if you’re using Microsoft Advertising: the platform is introducing three new targeting options! Let’s take a look at each of them in detail. Expanded LinkedIn Profile Targeting You might have read this subheading and thought to yourself: “Wait. What does LinkedIn have to do with Microsoft Advertising?” If that’s the case, then you’re…
Pinterest Gets New Shopping Features to Boost Your Ecommerce Sales – Ignite Friday
This week: a surprising study about Instagram engagement, Walmart goes after Amazon, and Pinterest tests new shopping features. Here’s what happened this week in digital marketing. Walmart Gives Amazon a Run for Its Money With Free Shipping Walmart will try to eat into even more of Amazon’s e-commerce market share. The giant retailer turned giant…
What? Google Ads Will Start Hiding Some Search Query Data
Hey, don’t shoot the messenger here. But you don’t want to hear this. Google Ads will soon start hiding some of the search queries that people use to find your ads. In fact, Google will even hide some queries that generate clicks. I told you that you wouldn’t want to hear this. Let’s take a…
AdSense Reporting Removes Data Older Than 3 Years – Breaking News
If you’re a big-time numbers-cruncher who loves to dive deep into historical data, then you might want to grab some of your older AdSense analytics while you still can. That’s because the platform is removing data older than three years, and it will also remove YouTube and AdMob data. In this article, I’ll share what you…
Forget Google Crawl Budget Unless You Host 1 Million Pages – Ignite Friday
This week: TikTok finally spills the beans about U.S. users, Facebook makes it easier for you to sell products online, and Google now allows you to customize search snippets for your ecommerce products. Here’s what happened this week in digital marketing. WordPress Sitemap Bug Causes 404 Errors If you’re letting the WordPress core software generate…
Ignite Visibility’s Courageous Marketing Leader Awards 2020: The Results are In
The 2020 business market is an earmark in history, and it’s not even over. Marketers across the globe are going above and beyond in leadership and delivering creative, impassioned campaigns that make a difference. At Ignite Visibility, we wanted to recognize those who deserve it most through our Courageous Marketing Leader Awards. Now, the results…
Facebook and Instagram’s New Shopping/Checkout Features for Businesses
Here’s more good news if you’re running a U.S.-based business in the e-commerce space. Facebook and its adoptive child Instagram are expanding shopping and checkout features. Why? Because of the pandemic. Lots of retailers turned e-tailers now rely on cyber-shopping. And wouldn’t it be great if consumers could shop not only from the convenience of…
How to Use Robots Meta Tags for Customized Product Snippets in Search
If you’re in the ecommerce space, you’ll want to pay attention to this news. Google now allows you to control how your products appear in search. That means you can set the search snippets to appear just the way you want people in your target market to see them. In this article, I’ll cover what…
Google and Facebook Get New Features for Marketers – Ignite Friday
This week: Google Chrome will warn users about insecure forms, Facebook has a new toy for virtual conferences, and wait until you hear how much e-commerce grew in the second quarter. Here’s what happened this week in digital marketing. Facebook Launched Paid Online Events How would you like to hold a virtual conference that generates…