If you rely on the noindex tag to prevent your e-commerce products from appearing in search results, then you’d better read on. There’s a better way. In this article, I’ll go over what Google’s John Mueller recently said during an SEO Office Hours hangout. The Robots Meta Tag The noindex tag really isn’t a noindex…
Karen Walker, SVP and CMO at Intel (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Karen Walker, SVP and Chief Marketing Officer at Intel. Ignite Visibility applauds her and the Intel team for returning value to shareholders over the long haul. About five years ago, shares of Intel stock traded at $28.64. On Friday, shares closed at almost twice…
DOJ Files Antitrust Lawsuit Against Google – Ignite Friday
This week: Facebook brings an early Christmas present to e-commerce marketers, Google gets sued by the people of the United States, and Bing’s got a new toy. Here’s what happened this week in digital marketing. Google Will Identify Passages in Web Pages for Better Indexing Search Liaison Danny Sullivan recently announced that Google will identify…
Ecommerce Marketing Study of 1,000 Consumers Shows Drastic Shift
Ecommerce Marketing Study We recently surveyed 1,000 consumers about their holiday shopping habits to find out how they expect to shop this season. The results may surprise you. Key Ecommerce Marketing Study Findings: Most consumers will be shopping and buying on a desktop (50%), followed by both (33%) and a mobile phone (15%) being the…
Notable Improvements to WordPress in Gutenberg 9.2 Update
If your website uses the WordPress content management system (CMS), you’ll be happy to learn about the features in the latest release, called Gutenberg 9.2 In this article, I’ll cover some of them in detail. Stronger Security One welcome feature: a security fix. The latest version eliminates a nasty vulnerability that allowed bad guys to…
Lara Hood Balazs, CMO and GM, Strategic Partner Group at Intuit (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Lara Hood Balazs, Chief Marketing Officer and General Manager, Strategic Partner Group at Intuit. Ignite Visibility applauds her and the Intuit team for the successful launch of a new online business management platform called QuickBooks Commerce. The new sales tool allows small businesses to…
Google Analytics Adds 4 New Insightful Features – Ignite Friday
This week: Google Analytics gets a makeover, Facebook limits WordPress embeds, and YouTube is on its way to becoming an ecommerce platform. Here’s what happened this week in digital marketing. Facebook Offers Tips on Auto Captions in Video This past week, Facebook published a video interview that shared tips for auto captions in video….
Report: Google Turning YouTube Into a Shopping Site
Why not? Everything else is becoming an e-commerce site. According to a new report from Bloomberg, Google wants you to go shopping on YouTube. What does that mean, exactly? I’ll go over it in this article. Direct Purchases The idea behind shopping on YouTube is to enable people to purchase products they see in review…
Bozoma Saint John, Chief Marketing Officer at Netflix (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Bozoma Saint John, Chief Marketing Officer at Netflix. Ignite Visibility applauds her and the Netflix team for the growth of the company’s stock price during the past year. Since Oct. 2019, shares of Netflix have almost doubled, rising from $282 to $539. Not a…
Snapchat Launches an Expensive “First Commercial” Ad Option – Ignite Friday
This week: Google Ads announces automated insights, a popular WordPress plugin has a vulnerability, and Web Stories are coming to Google Discover. Here’s what happened this week in digital marketing. Google Ads Rolls out Automated Insights Google recently announced a few new features in Google Ads. For starters, you’ll see Google Trends data on a…