Google recently listed six ways that you can get your Web Story banned. In this guide, I’ll go over each of them. Of course, if you don’t want to get your Web Story banned, then you can just do the opposite of everything that I discuss here. What Is a Web Story? If you’re a…

Google My Business (GMB) will soon roll out changes to its performance reports. It’s some digital gold that will help you with Local SEO. In this article, I’ll cover the new GMB features and how you can use them. Better Insights For starters, the updated GMB reporting gives you more insights into interactions. That will…

In this edition of Marketer of the Week, Ignite Visibility spotlights Penny Baldwin, SVP and Chief Marketing Officer at Qualcomm. Ignite Visibility applauds her and the Qualcomm team for the recent growth in the company’s stock price. As of right now, Qualcomm stock is hovering around $117 per share. That’s an increase of 30% just…

This week: Microsoft takes a step in favor of brand safety, Google makes Shopping ads free globally, and Facebook rolls out a big change to its attribution model. Here’s what happened this week in digital marketing. Microsoft Advertising Partners with IAS to Promote Brand Safety You can breathe a little easier if you advertise on…

In this edition of Marketer of the Week, Ignite Visibility spotlights Rita Patel, CMO of Buffalo Wild Wings. Ignite Visibility applauds her and the Buffalo Wild Wings team for innovative marketing in the midst of challenging times for the casual dining industry. For example, the company recently launched a “season tickets” promo to Cleveland Browns…

Apple and Google were supposed to remove TikTok from their respective app stores last night. But then a federal judge intervened. Judge Carl Nichols of the United States District Court for the District of Columbia temporarily blocked the Trump administration’s order that banned the availability of the micro video blogging app in the U.S. However,…

This week: Google opens Ads API to everybody, Facebook might pull out of Europe, and Pinterest has its own version of Stories. Here’s what happened this week in digital marketing. Google Supporters E-Commerce Structured Data If you’re in the e-commerce space, you’ll love this news. Google will soon support a new type of schema.org markup…

It’s here. Just this week, Google officially rolled out the Web Stories WordPress plugin. It’s a tool that streamlines the process of creating Web Stories. And you can use those Web Stories to reach people in your target market. Let’s take a look at what we know about the new plugin. Out of Beta If…

It was banned. Until it wasn’t. For a brief moment there, it looked like TikTok’s days in the U.S. were numbered. Then, President Trump gave his blessing to an 11th hour tripartite agreement. And now it appears as though TikTok is here to stay. Here’s what we know about the deal. A Joint Venture Between…

This week: Instagram adds auto captions for IGTV, YouTube rolled out its own version of TikTok, and Google adds new attributes to GMB listings. Here’s what happened this week in digital marketing.  Google Ads Combines Audience Options This past week, Google Ads consolidated Custom Intent and Custom Affinity into Custom Audiences. The new audience…