Social media platforms are expanding, growing and changing on a rapid and daily basis leaving no shortage of developments for the internet marketing world. To stay on top of the trends, here are the 5 big developments for this week. Facebook’s New Anonymous Login Facebook’s F8 Conference in San Francisco has revealed an anonymous login…
Why Are You Getting Less Facebook Views?
In December, Facebook altered its algorithm to hone in on “high quality content,” which means more news, events and engaging content. This impact has been huge on all pages and Facebook views have dropped significantly. Even business pages with thousands of connections have dropped to double digit views. According to Mashable, Facebook hopes to be…
9 Basic Social Media Tips for Nonprofits
Social Media has really skyrocketed the visibility of nonprofits in the last couple years and provided another opportunity for reaching new volunteers, potential donors and connections in a cost effective way. Social media has given nonprofits the options to tell stories and harness interested connections. To take your social platforms to the next level follow…
Internet Marketing News Feb 2014, Algorithm Updates, Penalties – Ignite Visibility University
February 2014 was an exciting month for Internet marketing. In this video, Ignite Visibility’s John E Lincoln covers the changes that occurred this month. Internet Marketing News Feb 2014, Algorithm Updates, Penalties and More Topics Covered Google Places / Plus Updates their Quality Guidelines Matt Cutts Comments on Google Rankings with no Links Bing Says…
Guide to Facebook Custom Audience, Lookalike Ads & Power Editor
In advertising, one the most important factors is being able to target the correct demographic. If you advertise to irrelevant targets, you are wasting your money. Facebook Custom Audience targeting allows you to reach the right type of personal with your online ads and the Power Editor Tool gives you the ability to make sweeping…
Gender Identity Options on Facebook Takes a Big Step Forward
The world is continuously evolving and Facebook is right there to keep up with the changes. The days of selecting gender as just “male” or “female” are over. Today, there are a variety of ways for people to identify themselves. Facebook is now offering a custom option for people to identify themselves with about 50…
Facebook Look Back is Now Customizable
Unless you’ve been living under a rock, you’ve noticed several new Facebook movies on your Timeline in the past few days. For the celebration of Facebook’s 10 year anniversary, they decided to present a clean, innovative and creative look at users’ past years on Facebook. The one minute movies take a ‘look back’ at a…
Custom Audiences Craft Highly Targeted Ads on Facebook
Facebook’s new Custom Audiences is a powerful new tool that has been making waves in the social media community. It’s an easier way for businesses of any size to reach out to people that matter to them such as potential prospects. Custom Audiences allows you to create lists of people you want to target your Facebook…
Game Changer: Facebook Launching New Mobile App, Paper
Who says Facebook is dying? Facebook remains on the cutting edge with its new app, Paper, which not only rethinks storytelling, but changes how you access the site. Customized information and social media has just been redefined. Paper is a standalone app from Facebook and seeks to compile news and content into sections tailored to…
The Good, The Bad and The Ugly of Running a Social Media Contest
We get it, sometimes social media can feel like taming the Wild West. However, launching your social platforms with a contest is a fun way to get people excited about your brand and attract new followers. Knowing what your audience likes, a sprinkle of creativity, and a little fun can make your next social media…