9 Basic Social Media Tips for Nonprofits

Social Media has really skyrocketed the visibility of nonprofits in the last couple years and provided another opportunity for reaching new volunteers, potential donors and connections in a cost effective way. Social media has given nonprofits the options to tell stories and harness interested connections. To take your social platforms to the next level follow these 9 Social Media Tips for Nonprofits.

1. Choose the Right Platform – Go to the social media platform where you think your nonprofit will best convey its message, not just where all the people are.
2. Abide by the 80-20 Rule – When posting content, 80% should be a healthy mix of industry news, personal interactions or fun content. While the remaining 20% should be about the nonprofit itself, such as appeals for donations or highlighting special events.
3. Say it with Photos – Photos convey a strong message, for nonprofits this is especially important to appeal to the primary cause.  Make sure it is followed up with a meaningful message, which leads us too…
4. Master Storytelling – Engage your connections with a message that is compelling and thought-provoking. It’s important to really pull the heartstrings of potential supporters. Here’s a great example of Tinkerbell the dog, who was sadly hit by a car, but is on her way to recovery!
   

   9 Basic Social Media Tips for Nonprofits

5. Use Ads – If your budget allows, take advantage of Ads of Facebook, Twitter or even Reddit and StumbleUpon so you can get your brand recognized!
6. Appeals – Online users are weary of where there money is going. On social media, notify them where there money is going and how their donation will make an impact.
7. Viral Campaign – If you’re experiencing a lull on your social media, think of a way to draw in new connections in a fun and charismatic way to excite your connections. A viral video or a contest is a great way to break the mold.
8. Communicate Often – It was once considered a nuisance to have connections see your posts more than several times a day. However, because of the changes in Facebook’s algorithm, post are getting less visibility and it is recommended to post more often.
9. Build Relationships – Just like a business, it’s essential to communicate with your connections and maintain a two-way dialogue.