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Home / Facebook / 9 Basic Social Media Tips for Nonprofits

9 Basic Social Media Tips for Nonprofits

April 3, 2014 By Ignite Visibility

Social Media has really skyrocketed the visibility of nonprofits in the last couple years and provided another opportunity for reaching new volunteers, potential donors and connections in a cost effective way. Social media has given nonprofits the options to tell stories and harness interested connections. To take your social platforms to the next level follow these 9 Social Media Tips for Nonprofits.

9 Basic Social Media Tips for Nonprofits

9 Basic Social Media Tips for Nonprofits

  1. Choose the Right Platform – Go to the social media platform where you think your nonprofit will best convey its message, not just where all the people are.
  2. Abide by the 80-20 Rule – When posting content, 80% should be a healthy mix of industry news, personal interactions or fun content. While the remaining 20% should be about the nonprofit itself, such as appeals for donations or highlighting special events.
  3. Say it with Photos – Photos convey a strong message, for nonprofits this is especially important to appeal to the primary cause.  Make sure it is followed up with a meaningful message, which leads us too…
  4. Master Storytelling – Engage your connections with a message that is compelling and thought-provoking. It’s important to really pull the heartstrings of potential supporters. Here’s a great example of Tinkerbell the dog, who was sadly hit by a car, but is on her way to recovery!

    9 Basic Social Media Tips for Nonprofits

    9 Basic Social Media Tips for Nonprofits

  5. Use Ads – If your budget allows, take advantage of Ads of Facebook, Twitter or even Reddit and StumbleUpon so you can get your brand recognized!
  6. Appeals – Online users are weary of where there money is going. On social media, notify them where there money is going and how their donation will make an impact.
  7. Viral Campaign – If you’re experiencing a lull on your social media, think of a way to draw in new connections in a fun and charismatic way to excite your connections. A viral video or a contest is a great way to break the mold.
  8. Communicate Often – It was once considered a nuisance to have connections see your posts more than several times a day. However, because of the changes in Facebook’s algorithm, post are getting less visibility and it is recommended to post more often.
  9. Build Relationships – Just like a business, it’s essential to communicate with your connections and maintain a two-way dialogue.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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