Social media platforms are expanding, growing and changing on a rapid and daily basis leaving no shortage of developments for the internet marketing world. To stay on top of the trends, here are the 5 big developments for this week.
Facebook’s New Anonymous Login
Facebook’s F8 Conference in San Francisco has revealed an anonymous login feature for mobile apps, which will be rolling out in the next few months. This will allow people to log in to apps so they don’t have to remember usernames and passwords, but it doesn’t share personal information from Facebook.
Instagram Most Engaging Social Media Platform
Instagram is ranking as the best platform for marketers to interact with consumers, according to a recent study from Forrester Research. Looking at 2,500 posts on seven social networks, Forrester found that engagement on Instagram roughly 60 times higher than Facebook.
Google+ Loses the ‘+’ in Sign-in
Last week, the head of Google+, Vic Gundotra, stepped down, which spurred rumors that Google+ is heading to its demise. However, Google indicated Google+ is not going anywhere, but has proceeded to quietly remove the + symbol from the sign-in functionality.
Facebook Hits Their Stride with Mobile
Facebook first announced 1 billion monthly active users more than a year and a half ago, but the social network has also acquired more than 1 billion monthly active users on mobile devices.
YouTube Mix Coming to Android
Android users should start anticipating the addition of “YouTube Mix,” a feature familiar to desktop users that automatically generates playlists of your favorite artist’s most popular videos.
