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Home / Facebook / Gender Identity Options on Facebook Takes a Big Step Forward

Gender Identity Options on Facebook Takes a Big Step Forward

February 14, 2014 By John E Lincoln

The world is continuously evolving and Facebook is right there to keep up with the changes. The days of selecting gender as just “male” or “female” are over. Today, there are a variety of ways for people to identify themselves. Facebook is now offering a custom option for people to identify themselves with about 50 different choices. It ranges from transgender to bi-gender and many more. Also, there will be three preferred pronoun choices to use: him, her or them. For example, if it was a female’s birthday, Facebook would ask you to write a post on ‘her’ timeline. This new option will change it to ‘their’ timeline if the person identifies themselves as gender neutral.  Gender Identity Option

To many users of the social media beast, this may be a shrug of the shoulders because it does not affect them. However, for people who are transgender, for example, this is a huge deal.

Facebook software engineer Brielle Harrison states, “All too often transgender people like myself and other gender nonconforming people are given this binary option, do you want to be male or female? What is your gender? And it’s kind of disheartening because none of those let us tell others who we really are.”

Facebook is a huge influencer and has taken a major step by leading the way on becoming more tolerant of how people identify themselves. Google+ currently has the option of “other” when selecting gender on their social media platform. However, the decision of Facebook to now offer a wide variety of specific gender identities puts them ahead of the game.

What does this mean for Facebook Advertisers?

Facebook Ads are well known to be directed toward one’s gender when targeting their interests. This new option “gender neutral” statuses will change the game up a little bit. Ads will now be targeted toward the identity that a person selects. Changing your gender away from the “male” or “female” option will not make it pop up on your timeline like a “relationship” status does, for example.

What are your thoughts on the new status changes?

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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