Want to know if Klaviyo is the right platform for you? With a roster of 50,000+ customers, Klaviyo caters to businesses of all sizes and promises to deliver improved ROI through email and SMS marketing. Let’s dive right in. What We’ll Cover in this Klaviyo 2021 Review: What Klaviyo is Reasons to Choose Klaviyo Types…

First impressions matter, especially when it comes to emails. Did you know that the average office worker receives more than 120 emails per day?  With a number like that, how can you ensure yours receive maximum open rates? Today, Ignite Visibility’s resident Email Marketing Specialist Presli Marquez is taking the guesswork out of designing a…

When an email marketing campaign delivers successful results, it feels like a completed jigsaw puzzle with no missing pieces—but the route there isn’t always seamless. I’m Lauren Rugge, Email Marketing Strategist at Ignite Visibility. Email marketing management isn’t standardized. Some opt for an in-house team while others choose to hire an agency. Which is right for…

 As data privacy concerns and their corresponding laws continue to roll out, owned channels like email and SMS are taking center stage. Now more than ever, growing your email list is integral to the success of your digital marketing efforts as a whole, and a key driver of success in your email strategy. In…

Whether it’s setting up popup shops or offering free giveaways, companies are consistently looking for new ways to connect with their customers. Email marketing seems to be the method of choice for most brands, with nearly 9 out of every 10 marketers using email to distribute content. However, some organizations are crossing ethical lines to…

Looking for individual email addresses manually is tedious. The alternative? Using tools that help you find emails in a jiffy, and do so at scale. If you’re trying to find anyone’s email — whether they be an influencer, a subject matter expert or a potential lead — these tricks and tools will land you in…

In the world of email marketers, we’ve all been there. “My emails are going to spam! Why is this happening?” If your latest email is one of the 45% of all emails that wind up as spam globally, you can change your fate. The first step in getting your content whitelisted is knowing the reasons…

It’s been nearly half a century since Ray Tomlinson sent out the world’s first email. Over the years, email has become the preferred form of communication for marketers and non-marketers alike. Today, we’ll cover how to calculate conversion rates in email marketing and practices for email success. Let’s get started! What We’ll Cover: What is…

Rank these marketing tools in order of highest ROI: social media, SMS, display ads, Google ads, email. If you said email, you’re right. This seemingly old-fashioned tool continues to bring in high conversion rates for most businesses. That means you need a great email marketing strategy. And a vital piece of any email strategy is…