Unlike social media, email isn’t a rented platform. Your email list belongs to you and lets you connect with consumers without any third parties. So in this guide, you’ll learn how to build a high-converting email list. You’ll learn what opt-in emails are, why they matter, and the best strategies for growing your audience. What…
The Unignorable Marketing Campaign Emails That Drive Results
Email marketing will bring in a projected $18B in revenue by 2027. It doesn’t matter how social media, the metaverse, or anything else develops—email marketing is here to stay. So, what do effective marketing emails look like? How do you reach customers through all the junk in their inboxes? This guide shows you how brands…
2022 Email Marketing Calendar Template and Download for Ecommerce
Coming up with ideas for sales promotions and celebrations to feature in your emails can be a daunting task. Luckily, every day is a holiday — literally. Let’s talk about why you should create a holiday calendar and how to do it. Why You Need An Email Marketing Calendar Life is better when you have…
How to Write a Promotional Email that Converts in 4 Quick Steps
Since the first time we all heard “You’ve got mail!”, promotional email marketing has been a solid strategy for all digital marketers looking to gain direct access to their preferred customers. But as more and more companies jump into digital marketing, your content may be getting lost in the noise leading your open rates to…
Ecommerce Email Marketing: How to Double Your Sales in Half the Time
If you didn’t already know that ecommerce email marketing is an art, we’re here to prove it. The average email open rate is about 20%. If you want your content to count, everything from the subject line to the HTML coding is a critical piece of the puzzle. But just because it’s difficult doesn’t mean…
Klaviyo Review 2021: Email & SMS Solutions for Ecommerce
Want to know if Klaviyo is the right platform for you? With a roster of 50,000+ customers, Klaviyo caters to businesses of all sizes and promises to deliver improved ROI through email and SMS marketing. Let’s dive right in. What We’ll Cover in this Klaviyo 2021 Review: What Klaviyo is Reasons to Choose Klaviyo Types…
Email Design That Captures (& Keeps) Your Readers Attention
First impressions matter, especially when it comes to emails. Did you know that the average office worker receives more than 120 emails per day? With a number like that, how can you ensure yours receive maximum open rates? Today, Ignite Visibility’s resident Email Marketing Specialist Presli Marquez is taking the guesswork out of designing a…
Email Program Management: Should You Go Internal or Agency?
When an email marketing campaign delivers successful results, it feels like a completed jigsaw puzzle with no missing pieces—but the route there isn’t always seamless. I’m Lauren Rugge, Email Marketing Strategist at Ignite Visibility. Email marketing management isn’t standardized. Some opt for an in-house team while others choose to hire an agency. Which is right for…
Email Marketing Webinar: 3 Steps to Drive More Revenue
It’s no secret that email marketing produces incredible returns. But with all the strategies, tactics, templates, and tips available, you’ve likely found yourself wondering what you should really be focusing on to see noticeable success in your email marketing. Besides creating a consistent sending schedule that continues to nurture and engage your subscriber list,…
4 Ways to Grow Your Opted-In Email List
As data privacy concerns and their corresponding laws continue to roll out, owned channels like email and SMS are taking center stage. Now more than ever, growing your email list is integral to the success of your digital marketing efforts as a whole, and a key driver of success in your email strategy. In…