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Home / Archives for Digital Marketing

Top 15 Marketing Automation Software for 2020

November 22, 2019 by Ignite Visibility

Familiar with the saying “work smarter, not harder”? The right marketing automation software can help you do just that.  In this article, I’m listing my 15 top automation software to help you streamline your marketing efforts across the board.  Top Marketing Automation Software: HubSpot Marketo Bremy by Solution Dynamics Contactually SendinBlue Padot Genoo Bizible Hatchbuck…

How To Use Schema To Claim a Spot in the SERP Features

November 12, 2019 by John Lincoln

Google’s SERP is constantly changing.  Perhaps the biggest shakeup to the scene has been the introduction of SERP features. And as they continue to take up more and more real estate, marketers need to know how to land their content in these features.  In this article, I’ll go over some of the ways that you…

What SERP Features Can You Claim in Google?

November 7, 2019 by John Lincoln

By now, you likely know that SERP features are a big deal in search engine optimization.  But claiming those top spots in the SERPs varies by feature.  In this article, I’ll look specifically at those SERP features you’ll need to claim before you’ll be able to rank for them.  What We’ll Cover: How to Claim…

11 Real Estate Marketing Ideas (And Why They’ll Work For You)

November 1, 2019 by John Lincoln

Need help with your real estate marketing ideas? You’ve come to the right place. I’m going to teach you some tricks for free. I’ve helped out some of the biggest real estate websites in the world. Here’s what I’ve learned. What We’ll Cover: Enterprise vs. local real estate marketing Start with local SEO Run YouTube…

The Rich Results Every Industry Should Be Using in 2019

October 23, 2019 by John Lincoln

Have been using rich results? More specifically, have you been using the right rich results? In this article, I’ll break down which rich results you should be using and why. What are Rich Results? Rich results are enhanced results displayed in search engines. Enhanced with what? Well, that depends. Generally, they come with added visual appeal or…

ADA Compliance and Other Laws Marketers Should be Aware of in 2020

October 23, 2019 by Ignite Visibility

As the digital landscape continues to evolve, so do regulations that advocate for consumer interests in the digital space.  Making sure you keep up with ADA, GDPR, and other regulations specific to marketing can be challenging. That’s why we’ve gathered answers to the most common questions you might have about ADA compliance and how to…

How to Hire the Best Dental Marketing Company

October 17, 2019 by John Lincoln

At Ignite, we’re no strangers to dental marketing, and I’ve learned a lot over the years about how to execute a successful dental strategy. So if you’re thinking about hiring a dental marketing company, do yourself a favor and read this first. What We’ll Cover: Should you hire a dental marketing company? Is the company…

Restaurant Marketing Done Right: A Complete Checklist

October 10, 2019 by John Lincoln

Does your restaurant need better marketing? I can help. In this article, I’ll take you through all the major areas your restaurant marketing plan should be addressing. What We’ll Cover: Building a great website Getting up to speed on local SEO Encouraging reviews And having a plan for bad ones Sponsoring local or charitable events…

Is Baidu For You? (Everything You Need to Know About Baidu SEO)

October 9, 2019 by John Lincoln

Are you familiar with Baidu SEO? As more and more western companies are expanding into Chinese markets, it’s becoming more important than ever to consider Baidu and its role in driving relevant visits from users in China to your websites. In this article, I’ll go over everything you need to know about this concept –…

How to Conduct a SWOT Analysis

October 9, 2019 by John Lincoln

Want a more efficient way to evaluate your business? Look no further than the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. In this article, I’ll walk you through how to conduct a SWOT analysis, and better yet, how to use it to improve. What We’ll Cover: What a SWOT analysis is When…

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