Updated 4/15/2021 As technology continues to accelerate, voice search is transforming the way in which users conduct searches online. Google is already making strides in this area, giving marketers a new markup tool to play with— speakable for voice search. In this article, we’ll break down what this speakable does, who it’s for, and why…
How to Dominate the Instagram Explore Page Fast!
Updated 3/17/2021 Instagram is still the search engine to watch. With over 1 billion monthly active users and no signs of slowing down, it has long been an essential avenue in any marketing strategy. In this post, I’ll go over how the Explore page works and how to own hashtags that will get you noticed….
How To Effectively Set Up a B2B Lead Generation Campaign
If you can master lead generation, your business will thrive. Yet only 32% of B2B marketers have a documented marketing strategy. In this article, I’ll walk you through the key factors to set up a successful B2B lead generation campaign. What We’ll Cover: Define your target audience Develop a strategy Build an effective website…
Top 15 Marketing Automation Software for 2020
Familiar with the saying “work smarter, not harder”? The right marketing automation software can help you do just that. In this article, I’m listing my 15 top automation software to help you streamline your marketing efforts across the board. Top Marketing Automation Software: HubSpot Marketo Bremy by Solution Dynamics Contactually SendinBlue Padot Genoo Bizible Hatchbuck…
How To Use Schema To Claim a Spot in the SERP Features
Google’s SERP is constantly changing. Perhaps the biggest shakeup to the scene has been the introduction of SERP features. And as they continue to take up more and more real estate, marketers need to know how to land their content in these features. In this article, I’ll go over some of the ways that you…
What SERP Features Can You Claim in Google?
By now, you likely know that SERP features are a big deal in search engine optimization. But claiming those top spots in the SERPs varies by feature. In this article, I’ll look specifically at those SERP features you’ll need to claim before you’ll be able to rank for them. What We’ll Cover: How to Claim…
11 Real Estate Marketing Ideas (And Why They’ll Work For You)
Need help with your real estate marketing ideas? You’ve come to the right place. I’m going to teach you some tricks for free. I’ve helped out some of the biggest real estate websites in the world. Here’s what I’ve learned. What We’ll Cover: Enterprise vs. local real estate marketing Start with local SEO Run YouTube…
The Rich Results Every Industry Should Be Using in 2019
Have been using rich results? More specifically, have you been using the right rich results? In this article, I’ll break down which rich results you should be using and why. What are Rich Results? Rich results are enhanced results displayed in search engines. Enhanced with what? Well, that depends. Generally, they come with added visual appeal or…
ADA Compliance and Other Laws Marketers Should be Aware of in 2020
As the digital landscape continues to evolve, so do regulations that advocate for consumer interests in the digital space. Making sure you keep up with ADA, GDPR, and other regulations specific to marketing can be challenging. That’s why we’ve gathered answers to the most common questions you might have about ADA compliance and how to…
How to Hire the Best Dental Marketing Company
Twelve criteria for dentists evaluating a marketing agency — from local SEO, reviews, and email growth to remarketing and paid search. Emphasizes demanding specific metrics and reporting, and warns practices lose most new patients by not marketing consistently.