Never before in human history have we had access to such a wealth of data. While having that much information at your fingertips is a definite perk of living in the new tech era, the numbers on their own aren’t enough. In the same way that football players can leverage the power of data to…
Subscription, Paywall Content and SEO: A Simple Guide
When browsing around cyberspace, you may have stumbled across a website or two that requires you to sign up for a paid subscription to read the content. But is that a good business model? In this guide, I’ll cover subscriptions and paywalls. I’ll also explain who they’re best suited for and how to optimize fee-based…
What Is CRO? Learn What It Is From A Pro
First impressions matter. During the initial stages of the customer journey, they’re everything. Think of it as a job interview. How do you turn that first impression into a lasting one? Arrive on time, offer a firm handshake, and prepare your responses in advance, or you won’t get a second chance. When it comes to…
What Is A 5xx Error?
5xx errors play a more significant role in your SEO performance than you may think. They block crawlers from reaching certain pages, and in some instances, can result in pages being pulled from the index. In other words, if you’re not careful, 5xx errors can seriously hurt your organic rankings. In this article, I’ll define…
What is the Marketing Funnel?
What is the Marketing Funnel? Funnels break down the process of turning strangers into leads, prospects, and ultimately, customers. This is a critical component that all organizations must get right. In this article, I’ll define what a marketing funnel is, its various stages, and how to set one up. Read on to learn more. What…
8 Ways to Build Trust in Your Brand: Brand-Building Marketing
Want to build a brand your customer’s trust? Then listen up; I’m about to walk you through way seven ways you can help solidify brand trust– and build a strong customer base in the process. What You’ll Learn: Why is brand trust important Start with a clear value proposition Focus on content Be authentic in…
How to Start a Digital Marketing Strategy (That Gets Results)
Hate to break it to you, but if you haven’t implemented a digital marketing strategy for your business you are a bit behind the curve. But don’t start panicking just yet! In this article, I’ll teach you how to create a digital marketing strategy that works! What We’ll Cover: Step 1: Determine your customer base…
What is Text Message Marketing? (Should You Try It?)
What is text message marketing? It’s a permission-based marketing tactic that brands can use to communicate with subscribers directly through their mobile devices. It’s picked up a lot of steam over the past few years, and in this article, I’ll break it down for you in full. You’ll learn: What text message marketing is How it…
What is a Chatbot? The Complete Guide & Best Chatbots
Chatbots are making serious waves in the marketing scene. And if your business hasn’t at least thought about what one could do for you – don’t worry: I’ve got you covered. In this post, I’m breaking down the best examples by industry, and how they can benefit multiple types of businesses. What Are They? It…
Why Speakable for Voice Search May be the Future of Marketing
Updated 4/15/2021 As technology continues to accelerate, voice search is transforming the way in which users conduct searches online. Google is already making strides in this area, giving marketers a new markup tool to play with— speakable for voice search. In this article, we’ll break down what this speakable does, who it’s for, and why…