SEO is complicated. Hiring someone to help shouldn’t be. In this article, I’m listing out the top questions and qualities you should look for when hiring an SEO consultant for your business. What You’ll Learn: 12 things to look for in an SEO consultant: 100% focus on KPIs Recommends projects that help hit goals quickly…
How to Recover from Bad Reviews
What do you do when your business is subject to bad reviews? You don’t panic. You breathe. And you read this checklist. In it, I’ll show you how to recover from the dreaded bad reviews. What You’ll Learn: The kinds of technology you’ll need to monitor and respond to bad reviews How to audit your…
Crush Your New Product Launch With These Simple Steps
Getting ready for a new product launch? You’ve come to the right place. Welcome to your guide to the perfect new product launch. Product and Market Research For a New Product Launch Every great product starts with a great idea. So congratulations! If you’re here, you likely already have yours. But before you jump into launching…
Social Proof: What it is and 20 Brands Who Got it Right
Social proof is a marketing phenomenon that, when used correctly, can work wonders for your brand. In this article, we’ll take a look at what social proof is, why it’s such a winning tactic, and how different brands are incorporating it in their marketing. What You’ll Learn: What social proof is How to use social…
1 Trick To Become An Influencer With Minimal Effort
Want to become an influencer? In this video, you’ll learn John Lincoln’s #1 trick to become an industry influencer with minimal effort. Watch the Video or Read the Full Article Below! If you’re looking to become an influencer or subject expert in your niche, you’ve come to the right place. This is the exact…
Email vs. Push Notifications: Pro’s, Con’s and When to Send Which
Push notifications may be one of the latest and greatest communication methods in the marketing scene, but that doesn’t mean you can say goodbye to email marketing. Both are great for staying in touch with customers and sending timely updates, promos, and information. But which is better? Well, that depends. In this article, we’ll dive…
How To Use Google’s Disavow Tool To Block Links Safely
If you don’t use a disavow file to block bad backlinks, your business could lose the good reputation you’ve built and your website could lose a lot of traffic. In this article, I’ll walk you through how to block link spam properly. It involves something called the disavow file. Watch the Video or Read the…
Tired of Hearing “NO”? Here’s How to Pitch a Big Idea
Sometimes, it’s very challenging to sell ideas to management. That’s especially the case if you’re pitching something big. Of course, you’ll find it even more difficult if you don’t know how to promote your concept in a large organization. In this guide, I’ll walk you through how to effectively pitch an idea. Watch the Video…
4 Persona Examples and How to Market to Each One
In modern marketing, how your strategy shapes up will depend largely on who you’ve deemed your target buyer, or persona(s). In this article, I’ll look at a few different types of businesses and give you some insights into how to piece together a marketing strategy that gets results. What You’ll Learn What is a Persona?…
How To Rebrand Online, Website Migrations, Transfers, and More
At some point, you might find yourself facing down a great website migration. I’ve helped many website owners rebrand online. I’ve managed website migrations, domain merges, and acquisitions. In this article, I’ll tell you how to properly navigate a website migration from a digital marketing perspective. What You’ll Learn: What to consider when performing a…