“Ultimate guide” has almost lost its meaning. Every blog with a 500-word post about a topic wants to call it “The Ultimate Guide to XYZ.” So in this tutorial, you’ll learn how to create a guide that lives up to its name. You’ll learn what ultimate guides are, their importance, and how to build one…
How to Master Multimedia Content Creation for Every Platform
Today, businesses tend to spend a lot of their budget on multimedia content creation, from their websites to streaming platforms like YouTube and social media outlets.In this blog post, Oscar Lutteroth, Chief Creative Officer, gives you some tips on how to go about multimedia content creation for multiple platforms and introduces you to his approach…
How to Start a Blog That Your Industry Loves in 11 Steps
Business blogs offer a unique space for in-depth content and authentic connections. Want to start your own? In this blog, John Lincoln, an SEO expert, shares how to start a blog that drives traffic, leads and email captures. You’ll uncover other reasons why a business might use a blog and how to leverage blogging to…
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
What is a Subject Matter Expert? How to Leverage Credibility and Create Value
Stuck in a content creation rut? You’re far from alone. With so much information available online, making your brand stand out can be tough. But don’t worry, we’ve got a powerful tool for you: collaboration with subject matter experts (SMEs). What You’ll Learn: What a Subject Matter Expert Is Why All Your Content Marketing Needs…
What is a Whitepaper?
When you hear the word “whitepaper” what do you think of? In politics, a whitepaper refers to a document that presents policy preferences before any official legislation is introduced. In the tech world, a whitepaper is often an authoritative report that explains the benefits of new technology. So, what are whitepapers in marketing and business?…
Quality Over Quantity: The Word Count Debate for Content Length
Word count—it’s an issue the SEO community has discussed since the inception of SEO blog content. Does longer actually mean better, or is the issue more complex? Using the latest data, we’ll explore that question in this article. So strap in, and get ready to get educated. Is Content Length a Ranking Factor? In terms…
How to Create a Content Calendar
So, you’ve been asked to build and or manage a content calendar for your company’s website. While this seems like a daunting task, content calendars help keep you in check on your content strategy, as long as you don’t check out. Content calendars require consistent collaboration from everyone involved. They must be easy to read…
Straight from the Toolbox: Content Marketing Software
Google’s Helpful Content Guidelines state that the algorithm aims to reward content that is original, helpful, written by people, and written for people. So its clear quality content reigns supreme. But, let’s face it: not everyone is an amazing writer. In fact, most people don’t even consider themselves “good” writers. While it helps to have…
Content Brief: The Complete Recipe For Killer Copy
Warning: may cause an increase in writer efficiency and quality of work. Your site needs quality articles. And you want a quality writer to write ‘em. You don’t, however, want to spend endless eyeball-glazing hours editing said articles. Enter the content brief. Assembled correctly, the content brief will provide clarity and direction for the writer….