Digital Marketing News 10/3/2026 to 10/9/2026 This week: Visual ChatGPT ads enter testing, Google tightens helpful content standards, PMax gains controlled creative testing, and TikTok connects campaigns to AI. Here’s what happened this week in digital marketing: 1. OpenAI Expands to Visual ChatGPT Ads OpenAI is continuing to build out ChatGPT ads into a more…
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Google SERP Features & How to Rank for Them
Ranking for search engine results page (SERP) features on Google is essential for maximizing your visibility in search. Today, Google results include a variety of SERP features, including visual elements like Maps, AI answers, products, videos, and ads. SEO can help you earn organic placements, while ads require a paid media strategy. In this guide,…
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ChatGPT Ads: The Complete Guide to Advertising on ChatGPT
AI search is changing how people discover brands, compare products, and make decisions. In its October 5, 2026 announcement, OpenAI reported that ChatGPT reaches 1.2 billion people each week, giving marketers another place to connect with potential customers. ChatGPT Ads give businesses a paid placement within that experience. They can support your broader AI visibility…
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From Impressions to Subscribers: How to Get More Views on YouTube
YouTube remains one of the most powerful platforms for reaching an audience, but getting views takes more than uploading a video and hoping for the best. The creators and brands that grow consistently usually do three things well: they publish content people actually want, package it with strong titles and thumbnails, and use YouTube Analytics…
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Google Lens Search Optimization Guide for Marketers
Google Lens has become one of the most convenient and popular ways to search on Google. Google Lens image search makes it easy to learn more about objects, products, places, and text by understanding users’ uploaded images, and it’s an effective means of bridging the gap between visual, text, and voice search. In this blog,…
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