Today, “winging it” on social media no longer flies. Consumer expectations are at an all-time high and brands are under pressure to deliver a consistent experience across multiple platforms. A social media content calendar can make or break your social campaigns. They help you develop a strategic plan for creating, distributing and measuring everything you…
How to Develop a Content Strategy Online
Your content marketing strategy is everything. In order to stand out, you need more than just a great copy. With content being produced en masse, how can you ensure that yours stands out? By having a strong content strategy in place to guide smarter decision-making, you’ll start seeing results in no time! What You’ll Learn:…
What Is SEO Content and What Does It Look Like?
The search landscape is evolving faster than ever before and as a content marketer, it’s your job to stay ahead of the curve. Just as a car with no engine leaves you stranded, content with no SEO strategy can’t compete in the digital marketplace. And if you’re bombarding your users with keywords, blogs, and emails…
SEO Writing Beginners Guide: How to Write Content That Ranks
SEO writing is critical to your site’s success. In order to rank high, you have to know how to create copy that gets both searchers’ and search engines’ attention. In this article, I’ll break down the factors and best practices to consider for your SEO content. If you’ve been in the marketing game for a…
What is Google Publisher Center? A Guide To Getting Started
Want your content featured in Google News? First, you have to get Google’s seal of approval. The way to do that is through Google Publisher Center. In this article, I’ll explain the in’s and out’s of Google Publisher Center and how to use it. You’ll Learn: What Google Publisher Center is How to set up…
How to Go Viral in 9 Simple Steps
So you want to go viral? While many brands dream of creating the next big splash in social media, most are resigned to the fact that virality is reserved for celebs and big-name brands. But that isn’t the case, and this article I’ll walk you through what makes a post go viral, and how you…
Consumer Psychology: 6 Hacks for Getting in Their Heads
This article takes a look at how consumer psychology can be used to power up your copywriting strategy– tips, tricks and all. What does science have to do with copywriting? Turns out, everything. What We’ll Cover: How emotions affect decisions How to identify the feelings that motivate your audience Getting to know the different buyer…
How to 10x the Reach of Your Content (With One Simple Content Strategy)
Content’s reign as king isn’t ending anytime soon. Simply put, a content strategy that prioritizes consistent, high-quality content is one of the surest ways to stay relevant to your audience and increase your rankings. But simply creating that content and hoping your audience finds it isn’t enough. In this article, I’ll teach you a simple…
9 Warning Signs You Need a Website Redesign (2018)
Time for a website redesign? It very well maybe. The problem is, many brands have trouble telling when it’s time for a tweak and when it’s time for a total overhaul. Website Redesign: Watch A Video Or Read More Below In this post, I’ll take you through 9 warning signs that it’s time for…
Tricks To Leverage User-Generated Content For SEO And More
I’ll let you in a little secret – your users are a goldmine when it comes to content. Every day, they’re providing it through reviews, comments, photos, and more. Your job? Find out how to use it. In this article, I’ll show you how. Why Use User-Generated Content? Because frankly, a fellow customers word might…