Word count—it’s an issue the SEO community has discussed since the inception of SEO blog content. Does longer actually mean better, or is the issue more complex? Using the latest data, we’ll explore that question in this article. So strap in, and get ready to get educated. Is Content Length a Ranking Factor? In terms…
How to Create a Content Calendar
So, you’ve been asked to build and or manage a content calendar for your company’s website. While this seems like a daunting task, content calendars help keep you in check on your content strategy, as long as you don’t check out. Content calendars require consistent collaboration from everyone involved. They must be easy to read…
The Ultimate Guide to Creating Ultimate Guides
“Ultimate guide” has almost lost its meaning. Every blog with a 500-word post about a topic wants to call it “The Ultimate Guide to XYZ.” So in this tutorial, you’ll learn how to create a guide that lives up to its name. You’ll learn what ultimate guides are, their importance, and how to build one…
Straight from the Toolbox: Content Marketing Software
Google’s Helpful Content Guidelines state that the algorithm aims to reward content that is original, helpful, written by people, and written for people. So its clear quality content reigns supreme. But, let’s face it: not everyone is an amazing writer. In fact, most people don’t even consider themselves “good” writers. While it helps to have…
Content Brief: The Complete Recipe For Killer Copy
Warning: may cause an increase in writer efficiency and quality of work. Your site needs quality articles. And you want a quality writer to write ‘em. You don’t, however, want to spend endless eyeball-glazing hours editing said articles. Enter the content brief. Assembled correctly, the content brief will provide clarity and direction for the writer….
Why Content Marketing Matters: 5 Reasons to Invest in Content Creation
Is content marketing still a viable option to promote your business and build a brand? The resounding answer: YES! Let’s jump into the top 5 reasons why you should invest in quality content creation to help build your brand. What is Content Marketing? Content marketing is the development and use of written content to build…
5 Content Marketing Trends to Watch in 2022
When you invest in content marketing, you improve your ability to engage your audience, convert more leads, and boost brand awareness. But content marketing can take on many forms. The key is to determine which content marketing trends and tactics are the most effective. Your business should leverage them to reach your goals. 2022 Content…
Ultimate Guide to Copywriting: How to Write Content That Sells
Do you hear that? Crickets. That’s the sound your proverbial cash register is making because you haven’t invested in copywriting. Want to hear that register sing? Your first step is right here. Start with this comprehensive crash course on copywriting for more customers, more revenue, and more potential. Let’s get writing. How to Use This…
Content is King: Myth or Truth?
“Content is king” is a mantra that has permeated nearly every digital marketing conversation since the phrase was first coined by Bill Gates in 1996. We’ve come a long way since then as the internet has paved the way for a surplus of other lead generation opportunities to choose from. In this post, we’ll explain…
How to Write a Persuasive Case Study
Today’s consumers are becoming less and less susceptible to the big, bold promises made by marketers. In many cases, even the most relevant, well-crafted copy isn’t enough to drive conversions. But it turns out that case studies can help tip the scales in your company’s favor. What We’ll Cover: What is a Case Study? Why…