This article takes a look at the role science plays in successful copywriting – tips, tricks and all. What does science have to do with copywriting? Turns out, everything. But let’s back up a step: A marketer’s real job is to find a way to stand out from the crowd. In this case, the crowd…
BOLD Tactics For Writing Content That Sells
Want a website, brochure or white paper that converts like crazy? ( Of course you do.) Good news: you can have it. All you need is the right content. You’ve probably heard of copywriting. In the marketing world, that’s content intended to sell. It’s key in the conversion process and for customer engagement, and…
92 Ways to Repurpose Old Content
This is by far the biggest infographic online regarding ways to repurpose your old content. It was a passion project and I had the pleasure of working on it with another industry expert. In this infographic, Sujan Patel, GM and Co-founder of Web Profits and I compiled our favorite strategies for repurposing old content. Whether…
Content Marketing for the Less-Than-Stellar Writer
Content marketing is a critical tool for lead generation and organic traffic building. When most people hear “content marketing,” they envision having to sit in front of a computer pecking away at the keyboard for hours and hours—and maybe that’s why many businesses don’t try content marketing. Can you run a successful content marketing business…
The Right Metrics: How Can You Be Sure Your Content Marketing is Working?
Every good content marketing strategy has goals. But without metrics you can’t be sure you’re meeting those goals, and it’s impossible to know how to improve your content marketing. Use metrics or key performance indicators (KPIs) to measure your ROI and other indicia of success and you’ll be way ahead of most of your peers….
The Ultimate Guide to 10x Content
One of the best ways to make your brand stand out in a crowd of online competition is to offer your website visitors “10x content.” Essentially, that’s premium content widely considered to be unique and/or authoritative. It’s the “signal” in the signal-to-noise ratio we call the Internet. In this article, we’ll describe 10x content, look…
Medium Marketing for Busness? You Bet. Tips for Fast Growth
If you’re looking for a new way to boost your brand online, consider the content-sharing site Medium. Many brands are looking at medium marketing for business and for good reason. A little background. Medium is a blog publishing platform developed by Evan Williams and Biz Stone, the co-founders of Twitter and Blogger. You can think…
9 of the Best SEO Hacks to Try Right Now (That All Websites Should be Doing)
SEO is a dynamic landscape and it changes fast. It’s never smart to sit on SEO problems; the faster you resolve them, the better your business does. Today I want to talk about some of the best SEO hacks and fixes you can implement right now to improve your rank. These are problems that you…
Content Marketing Services, Compelling Insight the Best Pros Know
Many business owners really don’t understand content marketing. I feel your pain in that I know it can be complex, and even confusing. However, there’s really no flex on this one: you need to understand content marketing—even if you think you don’t. Content marketing cuts through noise There is more noise and competition in almost…
26 Reasons Your Content Marketing is Hurting Your SEO
I recently wrote a piece on the A to Z of content marketing and SEO intersections. These two concepts are closely interlinked and have a special relationship that needs your attention if you want to grow your business. Content Marketing Institute informs us that only 6 percent of B2B marketers rate their content marketing efforts…
