As AI-generated content continues to grow and develop with continuous innovation, so too are certain challenges to consider. One of these challenges is discerning AI content from human-written content, which has led to the rise of and demand for AI content detectors. This blog, Senior Content Writing Specialist, Elizabeth Seigle, will include an overall evaluation…
How to Start a Blog That Your Industry Loves in 11 Steps
Business blogs offer a unique space for in-depth content and authentic connections. Want to start your own? In this blog, John Lincoln, an SEO expert, shares how to start a blog that drives traffic, leads and email captures. You’ll uncover other reasons why a business might use a blog and how to leverage blogging to…
The Truth About AI-Generated Content and How It Affects SEO
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we aren’t sure we agree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. In this article, Jonathan Finegold, Ignite Visibility’s…
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
What is a Subject Matter Expert? How to Leverage Credibility and Create Value
Stuck in a content creation rut? You’re far from alone. With so much information available online, making your brand stand out can be tough. But don’t worry, we’ve got a powerful tool for you: collaboration with subject matter experts (SMEs). What You’ll Learn: What a Subject Matter Expert Is Why All Your Content Marketing Needs…
From Old to Gold: 15+ Ways to Prioritize Repurposing Content
Repurposing content is the perfect way to create content for a new audience without totally recreating the wheel. In this article, we’ll explain how to repurpose content and why it will benefit you in the long run. What You’ll Learn Repurposing Content: What is it? What Kind of Content is Repurposable? How to Repurpose Content:…
What is Canonicalization? Using Canonical Tags to Improve SEO
What You’ll Learn What is Canonicalization? Reviewing Canonicalization Signals Do I Have Duplicate Content On My Site? Where? How to Implement Canonicalization Properly Common Mistakes with Canonicalization FAQs on Canonicalization What is Canonicalization? Canonicalization is an optimization technique used to prevent search engines from treating identical or very similar web pages as separate entities. This…
Content Marketing ROI: How to Scale Your Content Strategy
Is there value in content marketing? Definitely. As long as you have a strategy in place that helps increase your bottom line. In this blog, I’ll explain how to scale your strategy using a tactical content marketing plan that improves your ROI. Content Marketing ROI: Why You Should Care Content marketing is expected to grow…
What is a Whitepaper?
When you hear the word “whitepaper” what do you think of? In politics, a whitepaper refers to a document that presents policy preferences before any official legislation is introduced. In the tech world, a whitepaper is often an authoritative report that explains the benefits of new technology. So, what are whitepapers in marketing and business?…
Quality Over Quantity: The Word Count Debate for Content Length
Word count—it’s an issue the SEO community has discussed since the inception of SEO blog content. Does longer actually mean better, or is the issue more complex? Using the latest data, we’ll explore that question in this article. So strap in, and get ready to get educated. Is Content Length a Ranking Factor? In terms…