Today's consumers are becoming less and less susceptible to the big, bold promises made by marketers. In many cases, even the most relevant, well-crafted copy isn’t enough to drive conversions. But it turns out that case studies can help tip the scales in your company’s favor. What We'll Cover: What is a Case Study? Why are Case … [Read more...]
How to Set Up Blog Posts That Drive Conversions (Part 4 of 4)
In this last post in the series, we’ll look at how to drive conversions from a blog post. Blog post optimization is a bit different than the other three pages we’ve covered thus far. So, unlike a product page or a traditional landing page where conversions are measured by purchases or trial sign-ups, blog posts typically target lower-hanging … [Read more...]
13 Examples of Great Email Drip Campaigns
A longtime staple in digital marketing, email campaigns remain an effective tool for driving subscribers to take action. Automated email drip campaigns are a strategic tool for helping brands reach their business objectives allowing you to build a sustainable email strategy around specific conversion goals and drive results by delivering relevant … [Read more...]
How to Create The Perfect Social Media Calendar
Today, “winging it” on social media no longer flies. Consumer expectations are at an all-time high and brands are under pressure to deliver a consistent experience across multiple platforms. A social media content calendar can make or break your social campaigns. They help you develop a strategic plan for creating, distributing and measuring … [Read more...]
How to Develop a Content Strategy Online
Your content marketing strategy is everything. In order to stand out, you need more than just a great copy. With content being produced en masse, how can you ensure that yours stands out? By having a strong content strategy in place to guide smarter decision-making, you’ll start seeing results in no time! What You'll Learn: What is a … [Read more...]
What Is Canonicalization? How To Use Canonical Tags
You may have read a few SEO articles that mention canonicalization. But do you know what it is and why you should care? If not, then read on. It’s an important concept in SEO. In fact, if you don’t canonicalize your web pages, you’ll likely limit your online reach. What You'll Learn What canonicalization means Duplicate content … [Read more...]
What Is SEO Content and What Does It Look Like?
The search landscape is evolving faster than ever before and as a content marketer, it’s your job to stay ahead of the curve. Just as a car with no engine leaves you stranded, content with no SEO strategy can’t compete in the digital marketplace. And if you’re bombarding your users with keywords, blogs, and emails without doing any research hoping … [Read more...]
SEO Writing Beginners Guide: How to Write Content That Ranks
SEO writing is critical to your site's success. In order to rank high, you have to know how to create copy that gets both searchers' and search engines' attention. In this article, I'll break down the factors and best practices to consider for your SEO content. If you've been in the marketing game for a while, you've probably noticed some … [Read more...]
What is Google Publisher Center? A Guide To Getting Started
Want your content featured in Google News? First, you have to get Google's seal of approval. The way to do that is through Google Publisher Center. In this article, I'll explain the in's and out's of Google Publisher Center and how to use it. You'll Learn: What Google Publisher Center is How to set up content in Google Publisher … [Read more...]
How to Go Viral in 9 Simple Steps
So you want to go viral? While many brands dream of creating the next big splash in social media, most are resigned to the fact that virality is reserved for celebs and big-name brands. But that isn't the case, and this article I'll walk you through what makes a post go viral, and how you can increase your odds of creating viral … [Read more...]
