“Ultimate guide” has almost lost its meaning. Every blog with a 500-word post about a topic wants to call it “The Ultimate Guide to XYZ.” So in this tutorial, you’ll learn how to create a guide that lives up to its name. You’ll learn what ultimate guides are, their importance, and how to build one…
Boost Sales & Employee Happiness With Employee-Generated Content
If you want to both connect with your target audiences and boost employee happiness in the workplace through content marketing, employee generated content is one of the best ways to do so. This content consists of blog posts, videos, social media posts, and more that employees create for marketing and branding purposes, and it can…
How to Master Multimedia Content Creation for Every Platform
Today, businesses tend to spend a lot of their budget on multimedia content creation, from their websites to streaming platforms like YouTube and social media outlets.In this blog post, Oscar Lutteroth, Chief Creative Officer, gives you some tips on how to go about multimedia content creation for multiple platforms and introduces you to his approach…
AI Content Detectors: Do They Work and How Do You Use Them?
As AI-generated content continues to grow and develop with continuous innovation, so too are certain challenges to consider. One of these challenges is discerning AI content from human-written content, which has led to the rise of and demand for AI content detectors. This blog, Senior Content Writing Specialist, Elizabeth Seigle, will include an overall evaluation…
How to Start a Blog That Your Industry Loves in 11 Steps
Business blogs offer a unique space for in-depth content and authentic connections. Want to start your own? In this blog, John Lincoln, an SEO expert, shares how to start a blog that drives traffic, leads and email captures. You’ll uncover other reasons why a business might use a blog and how to leverage blogging to…
The Truth About AI-Generated Content and How It Affects SEO
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we aren’t sure we agree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. In this article, Jonathan Finegold, Ignite Visibility’s…
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
What is a Subject Matter Expert? How to Leverage Credibility and Create Value
Stuck in a content creation rut? You’re far from alone. With so much information available online, making your brand stand out can be tough. But don’t worry, we’ve got a powerful tool for you: collaboration with subject matter experts (SMEs). What You’ll Learn: What a Subject Matter Expert Is Why All Your Content Marketing Needs…
From Old to Gold: 15+ Ways to Prioritize Repurposing Content
Repurposing content is the perfect way to create content for a new audience without totally recreating the wheel. In this article, we’ll explain how to repurpose content and why it will benefit you in the long run. What You’ll Learn Repurposing Content: What is it? What Kind of Content is Repurposable? How to Repurpose Content:…
What is Canonicalization? Using Canonical Tags to Improve SEO
What You’ll Learn What is Canonicalization? Reviewing Canonicalization Signals Do I Have Duplicate Content On My Site? Where? How to Implement Canonicalization Properly Common Mistakes with Canonicalization FAQs on Canonicalization What is Canonicalization? Canonicalization is an optimization technique used to prevent search engines from treating identical or very similar web pages as separate entities. This…