Time for a website redesign? It very well maybe. The problem is, many brands have trouble telling when it’s time for a tweak and when it’s time for a total overhaul. In this post, I’ll take you through 9 warning signs that it’s time for a redesign. The thing about websites is, you can’t outrun…
11 Ways To Use Customer Testimonials To Increase Conversions
Customer testimonials matter. A lot. Not only do they let you know your brand is doing a good job – they let your prospects know that, too. Which is why it’s increasingly important to use those testimonials in all right ways. And in this post, I’ll show you how. How Customer Testimonials Impact Buyer Decisions…
Selecting The Best Blog Ideas, What 3,000+ Blogs Has Taught Me
I’ve been blogging since 2005 and have learned a ton in the process. On average, I grow this blog by about 5,000 visitors a month. Here is how you can select the best blog ideas and grow your traffic fast. Quickly, there is a lot that goes into blogging. For example… Selecting the right keywords…
How to Start a Blog That Your Industry Loves
Want to learn how to start a blog? You are in the right place. After reading this post, you will have inside information on how to start a blog that drives traffic, leads and email captures. The good news is that even if you’re a novice to web development and online strategies, you can still…
7 Science-Backed Secrets to Improve Your Copywriting
This article takes a look at the role science plays in successful copywriting – tips, tricks and all. What does science have to do with copywriting? Turns out, everything. But let’s back up a step: A marketer’s real job is to find a way to stand out from the crowd. In this case, the crowd…
BOLD Tactics For Writing Content That Sells
Want a website, brochure or white paper that converts like crazy? ( Of course you do.) Good news: you can have it. All you need is the right content. You’ve probably heard of copywriting. In the marketing world, that’s content intended to sell. It’s key in the conversion process and for customer engagement, and…
92 Ways to Repurpose Old Content
This is by far the biggest infographic online regarding ways to repurpose your old content. It was a passion project and I had the pleasure of working on it with another industry expert. In this infographic, Sujan Patel, GM and Co-founder of Web Profits and I compiled our favorite strategies for repurposing old content. Whether…
Content Marketing for the Less-Than-Stellar Writer
Content marketing is a critical tool for lead generation and organic traffic building. When most people hear “content marketing,” they envision having to sit in front of a computer pecking away at the keyboard for hours and hours—and maybe that’s why many businesses don’t try content marketing. Can you run a successful content marketing business…
The Right Metrics: How Can You Be Sure Your Content Marketing is Working?
Every good content marketing strategy has goals. But without metrics you can’t be sure you’re meeting those goals, and it’s impossible to know how to improve your content marketing. Use metrics or key performance indicators (KPIs) to measure your ROI and other indicia of success and you’ll be way ahead of most of your peers….
The Ultimate Guide to 10x Content
One of the best ways to make your brand stand out in a crowd of online competition is to offer your website visitors “10x content.” Essentially, that’s premium content widely considered to be unique and/or authoritative. It’s the “signal” in the signal-to-noise ratio we call the Internet. In this article, we’ll describe 10x content, look…
