Businesses need effective content marketing to get ahead, but many don’t properly implement or measure its ROI. According to HubSpot, only 29% of marketers are actively using content marketing, and 41% measure the success of their strategy based on sales. However, content marketing ROI is one of the most important metrics to track if you…
Canonicalization: A Guide for Improving Rankings and Visibility
When building your website, you want to indicate to Google and other search engines which versions of your content should appear in search results. The key to this is canonicalization, which uses specific HTML tags to label certain pages as indexable. Proper canonicalization helps search engines “understand” which URL is the preferred version when multiple…
The Ultimate Guide to Video Marketing for Business
While the majority of brands are creating videos, many neglect to develop a video strategy that earns traffic, leads, and revenue. Today, 93% of businesses have a video marketing strategy in place, and 95% of marketers believe video is crucial to their overall strategy, 7% higher than 2024, showcasing the increasing reliance on this approach…
The Honest Marketer’s Guide to AI Generated Content Detectors
AI-generated content is everywhere, and there’s no sign of it slowing down. That’s created a real challenge for marketers, educators, and business owners who want to know: is this content human or machine-made? AI content detectors have stepped up to answer the question, but honestly, they aren’t reliable enough to be your only method of…
13 Drip Campaign Examples to Guide Your Email Strategy
Today’s email drip campaign is considerably different from yesterday’s, going from basic automated sequences to AI-powered response engines reacting to user intent in real time. In this blog, Lifecycle & Email Marketing Strategist, Joel Staniszewski, will talk about drip email campaigns and how they work with the latest developments in AI, tips for designing drip…
AI-Generated Content Creation & How to Use It the Right Way
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we disagree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. So, what is AI generated content, and is AI generated content…
Why Employee-Generated Content Is Your Secret Weapon for Authentic Marketing in 2026
What if you could create content that simultaneously improves engagement and energizes your team? With employee-generated content, you can! When you allow your team members to write authentic blog posts, make compelling videos, and craft scroll-stopping social media content, they go beyond simply checking off a box. They become passionate brand ambassadors who improve your…
AEM vs. Contentful: Which Is the Better CMS for Your Content?
Effective web content management is crucial in keeping up with the ever-evolving trends of the digital marketing industry. Businesses must be able to develop and deliver personalized content that resonates, and the right content management system (CMS) is the key. Choosing the ideal CMS will allow for sufficient scalability, a stronger content strategy, and a…
How Repurposing Content Can Save Money and Boost SEO
When you repurpose content with a purpose you can boost your SEO, extend your content’s lifespan, and drive 10x more ROI using the assets you already have. Repurposing content comes with myriad benefits: 65% of marketers state that it’s more affordable than creating new content, and another survey found that 54% of small businesses saved…
How to Use Gated Content to Capture Quality Leads
Are you looking to attract more high-quality leads who are ready to engage and are likely to convert? Gated content is one of the most powerful tools in your arsenal, if done right. So, what is gated content? Gated content refers to any material such as ebooks, webinars, or advanced guides, that viewers can only…