MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • International Search Marketing
      • Local Search Marketing
      • Pay Per Click Advertising
      • Social Media Marketing
      • Email Marketing
      • Conversion Rate Optimization
      • Public Relations
      • Website Design & Development
      • Reporting & Analytics
      • Amazon Marketing Services
      • Digital Marketing Strategy
      • Franchise Marketing
  • Case Studies
  • About Us
    • About Ignite Visibility
      • Our Story
      • Clients
      • Our Values
      • Diversity & Inclusion
      • Our Team
      • UCSD Extension Courses
      • Careers
  • Thought Leadership
      • Our Blog
      • Podcast
      • SEO: The Movie
      • Social Media Marketing: The Movie
      • Book: The Forecaster Method
      • Attend Our Next Digital Marketing Event
  • Contact
  • 619.752.1955
Home / Archives for Content

Quality Over Quantity: The Word Count Debate for Content Length

January 5, 2023 by John E Lincoln

Word count—it’s an issue the SEO community has discussed since the inception of SEO blog content. Does longer actually mean better, or is the issue more complex? Using the latest data, we’ll explore that question in this article. So strap in, and get ready to get educated. Is Content Length a Ranking Factor? In terms…

How to Create a Content Calendar

December 29, 2022 by Nicole Garcia

So, you’ve been asked to build and or manage a content calendar for your company’s website. While this seems like a daunting task, content calendars help keep you in check on your content strategy, as long as you don’t check out. Content calendars require consistent collaboration from everyone involved. They must be easy to read…

The Ultimate Guide to Creating Ultimate Guides

October 12, 2022 by John E Lincoln

“Ultimate guide” has almost lost its meaning. Every blog with a 500-word post about a topic wants to call it “The Ultimate Guide to XYZ.” So in this tutorial, you’ll learn how to create a guide that lives up to its name. You’ll learn what ultimate guides are, their importance, and how to build one…

Straight from the Toolbox: Content Marketing Software

September 22, 2022 by Nicole Garcia

Google’s Helpful Content Guidelines state that the algorithm aims to reward content that is original, helpful, written by people, and written for people.  So its clear quality content reigns supreme.  But, let’s face it: not everyone is an amazing writer. In fact, most people don’t even consider themselves “good” writers.  While it helps to have…

Content Brief: The Complete Recipe For Killer Copy

May 12, 2022 by Karen Schwartzman

Warning: may cause an increase in writer efficiency and quality of work. Your site needs quality articles. And you want a quality writer to write ‘em.  You don’t, however, want to spend endless eyeball-glazing hours editing said articles.  Enter the content brief.  Assembled correctly, the content brief will provide clarity and direction for the writer….

Why Content Marketing Matters: 5 Reasons to Invest in Content Creation

February 2, 2022 by Tulie Finley-Moise

Is content marketing still a viable option to promote your business and build a brand? The resounding answer: YES! Let’s jump into the top 5 reasons why you should invest in quality content creation to help build your brand. What is Content Marketing? Content marketing is the development and use of written content to build…

5 Content Marketing Trends to Watch in 2022

January 13, 2022 by Tulie Finley-Moise

When you invest in content marketing, you improve your ability to engage your audience, convert more leads, and boost brand awareness. But content marketing can take on many forms. The key is to determine which content marketing trends and tactics are the most effective. Your business should leverage them to reach your goals. 2022 Content…

Ultimate Guide to Copywriting: How to Write Content That Sells

December 2, 2021 by Karen Schwartzman

Do you hear that? Crickets. That’s the sound your proverbial cash register is making because you haven’t invested in copywriting. Want to hear that register sing? Your first step is right here. Start with this comprehensive crash course on copywriting for more customers, more revenue, and more potential.  Let’s get writing. How to Use This…

Content is King: Myth or Truth?

October 20, 2020 by John E Lincoln

“Content is king” is a mantra that has permeated nearly every digital marketing conversation since the phrase was first coined by Bill Gates in 1996. We’ve come a long way since then as the internet has paved the way for a surplus of other lead generation opportunities to choose from. In this post, we’ll explain…

How to Write a Persuasive Case Study

April 16, 2020 by John E Lincoln

Today’s consumers are becoming less and less susceptible to the big, bold promises made by marketers. In many cases, even the most relevant, well-crafted copy isn’t enough to drive conversions. But it turns out that case studies can help tip the scales in your company’s favor. What We’ll Cover: What is a Case Study? Why…

  • 1
  • 2
  • 3
  • 4
  • Next Page

Search Here

About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

LEARN MORE ABOUT JOHN

Contact Us. Let’s Chat!

  • Hidden

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

Services

  • Search Engine Optimization
  • Pay Per Click Management
  • Conversion Rate Optimization
  • Website Design & Development
  • Social Media Company
  • Public Relations
  • Amazon Marketing Services
  • Franchise Marketing
  • International Services
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Reviews
  • UCSD Extension Courses
  • Careers
  • Tools & Resources
  • Sitemap

Contact

4250 Executive Square, Suite 100
La Jolla, California 92037

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.

google parther logo

©2022 Ignite Visibility. All Rights Reserved. Privacy Policy