This week: you have a couple of new retargeting options, Amazon sets a new record, and Google has banned pop-under AdSense ads. Here’s what happened this week in digital marketing. Amazon Set a Record on This Year’s Prime Day Amazon’s biggest sales day ever was this past week. Unsurprisingly, it occurred on Prime Day….
Google Attribution 360 – An Undeniable Solution To Marketing Tracking Issues
Want to know where all your sales and leads are REALLY coming from? Google Attribution 360 is your answer. In this post, we tell you how and why. In the past, it was difficult for marketers to know the extent to which each channel contributed to an individual sale. Fortunately, the Information Age is here. Enter…
Posts With Google – A Big Play For Branded Search Marketing
If you’re a savvy search engine marketer, you are always looking for ways to show up in Google results. Google has made this task even easier by opening up its Post with Google to local businesses. See how you can utilize this new tool. Until recently, Google only allowed a select few individuals and organizations…
Mastering Keyword Targeting in Content Marketing: Pro Tips
As a good digital marketer, you already know about the importance of keyword research. However, there’s usually a difference between the types of keywords you’ll use in content marketing and the keywords you’ll use throughout the rest of your site. Watch A Video Or Read The Full Article Below In this article, we’ll go over…
YouTube & Facebook Reach New Milestones
This week: a couple of companies reach new milestones, you’ll have to improve site quality if you got hit by Panda, and Facebook has more info for its advertisers. Here’s what happened this week in digital marketing. Facebook Will Tell You How Many People Made It to Your Site After Clicking Your Ad Facebook is…
Selecting The Best Search Engine Marketing Agency (50 Veteran Tips)
Looking for a search engine marketing company? The good news is that there are plenty of SEM companies ready to help. The tough part is determining which is the best search engine marketing agency for you. Luckily, we have you covered. Below you’ll find all your answers to what exactly search engine marketing is and why…
Stop! Define Target Audience Now (Then Get Back To Promoting)
In this article we’ll help you define target audience like a pro. Get ready to walk through the in-depth process of finding — and appealing — to your target audience. The payoff will be big! Every great marketing plan begins with one thing: a clear target audience. While it may be tempting to try to reach…
Facebook and Instagram Increase Ad Offerings | DigiBuzz
This week: Instagram offers a new ad format, lots of marketers like promoting video on Facebook, a low crawl rate isn’t necessarily a bad thing. Here’s what happened this week in digital marketing. Facebook Allows Ads in Instant Articles’ Related Articles Section This past week, Facebook announced that Instant Articles publishers can include ads within…
The Beginner’s Guide to Programmatic Advertising
In this article, we’ll go over what you need to know programmatic advertising and explain why it will likely be an important part of your strategy going forward. Even if you’re new to digital marketing, chances are pretty good that you’ve heard the phrase “programmatic advertising” on at least a couple of occasions. That’s…
How To Do A Conversion Rate Audit Using Google Analytics
Want to increase your conversions? You are in the right place. This is my quick method for reviewing and making conversion rate optimization recommendations for a website, using Google Analytics. Sometimes the best tools are the ones that we already use. Even better, those tools are often free. That’s the case with Google Analytics. It’s…