This week: a couple of companies reach new milestones, you’ll have to improve site quality if you got hit by Panda, and Facebook has more info for its advertisers.
Here’s what happened this week in digital marketing.
Facebook Will Tell You How Many People Made It to Your Site After Clicking Your Ad
Facebook is offering a new metric that you might find useful. It will show you how many people clicked on your ad and made it to your site.
You might be thinking that Facebook already does that. But it doesn’t.
Sure, Facebook tells you how many people clicked your link. What it will tell you now, though, is how many of those people who clicked on the link waited for your site to fully load.
The new metric is a good way to determine if your page is loading too slowly.
Facebook says that it will wait until its tracking pixel loads before counting the site as “fully loaded.”
YouTube Reaches 1.5 Billion Logged-In Viewers Every Month
Every month, more than 1.5 billion people log in to YouTube and watch videos. That’s according to YouTube CEO Susan Wojcicki.
That figure does not include the number of people who watch videos without signing in.
YouTube says that it’s easier to target ads to people who are logged in.
Google Posts Aren’t Available for All Local Businesses… As of Now
You might have read that Posts on Google is available to all local businesses with a Google My Business (GMB) account. That’s not quite true.
Simply put: the service isn’t available for some business categories.
Here’s what Marissa Nordahl, Community Manager for GMB, had to say about the issue:
Thanks for all of the excitement around this launch – we’re equally excited and definitely want to get you posting! If you’re not seeing the Posts section on your business page, it might be because we haven’t launched to all business categories. “Hotels” is the category where local posts are not available (yet).
Google’s Test My Site Tool Now Shows How Many Visitors You’re Losing
Google has updated its Test My Site tool to show you how many visitors you’re losing.
The tool uses statistical analysis to estimate how many visitors are likely to get impatient and quit waiting for your page to load. Of course, the longer it takes your page to load, the more likely it is that users will bail.
If you haven’t already done so, feel free to visit the tool, plug in your URL, and see how many visitors you might be losing.
The tool also offers a free report with actionable insights.
Google: Moving a Site Won’t Help If It’s Impacted by Panda
If your website has been impacted by Panda and you think you can improve the situation by moving the site, think again.
According to Google’s Gary Illyes, the only way to make a difference is to improve the quality of the site itself.
Don't think of Panda as a "penalty", it's part of core ranking algo & if you don't improve the site, a move won't help you untangle yourself pic.twitter.com/rlvWmDfPvG
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) June 22, 2017
If you’re unfamiliar with Panda, it’s Google’s algorithm to lower the rank of “low quality” sites.
Facebook Reaches 2 Billion Monthly Active Users
YouTube isn’t the only online property setting active user records. Facebook also reached a new milestone.
This past week, Mark Zuckerberg announced that his social media site had reached 2 billion monthly active users.
Facebook is now being used by more than a quarter of the world’s population