Hitting your digital marketing goals is easier said than done. Luckily, I have a process in place to make sure you stay on the track to success. In this post, I’ll outline five crucial steps to take to make sure you hit your digital marketing goals this year. Watch the Video or Read the Full…
(Digital Marketing Industry Study 2019) 300 Marketers Reveal Disruptive Shift In Digital Strategy
Digital Marketing Industry Study 2019 Study reveals key findings in how marketers will shift marketing dollars through 2021. Analysts: Karen Schwartzman, Content Manager Ignite Visibility John Lincoln, CEO of Ignite Visibility In this study, Ignite Visibility interviewed 300 marketers categorized by business sizes of under 1 million, 1 to 5 million, 5 to 10 million,…
What Is A SWOT Analysis? How-To, Video & Template
Want a better way to evaluate your business? Look no further than the SWOT analysis. In this article, I’ll walk you through what a SWOT analysis is, how to conduct a SWOT analysis and a template to get you started! What You’ll Learn: What is a SWOT analysis? When you should use one How…
Search Engine Optimization in 2021(Updated Strategies That Will Win)
Search engine optimization best practices are always evolving, and this year is no different. That’s why it’s important to know about the latest trends in Search Engine Optimization in 2021. This year, it’s all about: An amendable user experience Creating a ton of high-quality content Mobile ready and fast page speed Acquiring links…
6 Powerful Gmail Remarketing Strategies Proven To Work
No one can deny how powerful email is when it comes to marketing. Similarly, remarketing is an incredibly powerful strategy in its own right. Put the two together? And you have an incredible way to engage a highly targeted, relevant audience. In this article, Ignite’s Head of Email Marketing Dustin Baly goes over six strategies that…
What to Expect From Facebook Ads In 2019
Ads will look a little different in 2019. Facebook, in particular, has introduced and improved upon some PPC features that will change the game going forward. Here’s what advertiser’s need to know to plan a successful strategy in 2019. Facebook Ads 2019: Focus on Building Audience Segments (Not Just Keywords) In traditional paid search, keyword…
What Google Beacon Means for Local Marketing
Heard of Google Beacon? What about proximity marketing? The two are closely tied, and could mean big things for local businesses. In this article, I’ll go over what you need to know about Google Beacon and what it means for marketing. What is a Beacon? First thing you should know: beacon technology isn’t limited (and…
Google AdLingo: What Does It Mean For Marketers?
Heard the buzz about Google’s latest, AdLingo? If not, you’re in luck. I’m about to take you through a full rundown of what Google AdLingo is and what it means for marketers. Ever wish you could have a conversation with a Google ad? (Let’s be honest, probably not.) But whether you wanted it or not,…
How to Use Aggregator Review Sites in Digital Marketing
Should you be using third-party aggregator sites? I’ll answer that question in this post, as well as let you in on a few little-known strategies to take full advantage of aggregator sites. Watch the video or read the full article below. What is a Third Party Aggregator Site? Third-party aggregator sites are websites that…
How to Get the Most Out of Your Instagram Stories
Interested in Instagram Stories, but not sure where to start? In this post, Senior Social Media Manager Amy Newton takes you through a few of her top tips for using Instagram Stories in your social media strategy. Why Should Brands Use Instagram Stories? Since the release of Instagram Stories, they’ve taken off big time. They…