Google AdWords reporting! In this guide, I’ll go over AdWords reporting. I’ll also explain why and how you should use it. What Is Google AdWords Reporting? One of the biggest advantages of digital marketing over “old school” advertising is analytics. When you run ads online, your advertising platform will show you key metrics such as:…
Build a Passion-Based Business & Thrive (Lori Taylor, The Produce Moms)
In this edition of the Ignite University Podcast, John Lincoln interviews Lori Taylor, Founder & CEO of The Produce Moms. Learn how Lori has built a passion-based business that helps people around the world through fresh produce. What You Will Learn Why passion is needed in business How to align your life goals with your…
(Alert) These 8 Twitter Analytics Metrics Spell YOUR Success
Twitter Analytics help you understand how the content you share on the platform is working for your business. But you have to know these key metrics and Twitter Analytics tools, otherwise it’s worthless. In this post, I’ll dive into the most important ones. In this article, you’ll learn: How to access Twitter analytics Which metrics…
Alan Bush Discusses Reputation Management with AMA San Diego
Alan Bush joined AMA San Diego’s monthly podcast This Week in Marketing to cover an important topic that many businesses face: Reputation Management. Alan and the This Week in Marketing co-hosts cover topics including generating new reviews, SEO implications, dealing with negative reviews, training your customer service team and more! Please check out the show…
8 Hotel Marketing Company Hacks Proven To Boost Bookings
To keep up, hotels must employ a variety of strategies that increase visibility and position them as the best available choice to consumers. Here are eight strategies your hotel marketing company should be using. 1. Get Your Website in Order Your website is an extension of your hotel brand. It should be informative, attractive, and…
Google Image Search Marketing Tips (Drive FLOODS Of Traffic)
You’ve already optimized your website for keywords used in a typical search query. But have you optimized it for Google image search? If not, then you could be missing out on a whole lotta traffic. In this article, I’ll go over why you should make Google image search optimization an important part of your SEO…
OK, Google: What Does Voice Search Really Mean for Marketing?
Voice search isn’t going anywhere. In fact, it’s only expanding – into our homes, cars, watches, and wearables. In this article, I’ll walk you through the impact voice search has on marketing, as well as break down the differences between the top virtual assistants and providers on the market. Watch the Video or Read the…
Don’t Dive Into LinkedIn Live For Marketing (Read First)
LinkedIn Live is here and you want to use it for marketing. But before you dive in and start going live, make sure you get all the information you need. Good news. It’s in this post. First, What’s the Big Deal About Live Video? I think I can safely assume that, as marketers and business…
29 Black Hat SEO Tactics (How To Fight Them)
Updated 3/30/2021 In many ways, search engine optimization, or SEO, can feel like a moving target. Are you curious about the dark side of SEO? We call it black hat, and as you can guess, it’s not recommended by Google and straight lace marketers alike. However, doing so could land your website in hot water…
5 (Proven) Steps Hit Your Digital Marketing Goals In 2019
Hitting your digital marketing goals is easier said than done. Luckily, I have a process in place to make sure you stay on the track to success. In this post, I’ll outline five crucial steps to take to make sure you hit your digital marketing goals this year. Watch the Video or Read the Full…