Having issues with conversion tracking? We have you covered. In this blog, Mezar Chakwa, Ignite Visibility Paid Media Manager and analytics expert, provides his best tips on how to effectively track your conversions in three major areas: Google Analytics, AdWords, and Tag Manager. What is Conversion Tracking? Conversion tracking is, essentially, just what it sounds…
5 Tips To Get More Results From Email Blasts
Looking for better results from your email blasts? Good news: I’ve got a few tips to make sure you get the best returns possible. Find out what they are in this article. Make Your Email Blasts Interactive 2018’s been all about interactive email. And really, it had to be. Consumers are no longer okay with…
How To Use Google Analytics Benchmark Reports To Increase Sales
Launching a new campaign? Then you need to be looking at your Google analytics benchmark reports. In this article, I’ll go over what benchmark reports are and how they can help increase your sales for future campaigns. What is Benchmark Reporting? Benchmarking is the process of measuring the performance of a company’s products, services, and…
How To Master Micro Conversions And Improve Marketing
If you want to fully optimize your sales funnel, then you need to track micro conversions. In this article, I’ll explain micro conversions and why you should track them. I’ll also explain how you can track micro conversions without spending one dime on a new tool. What Are Micro Conversions? In a nutshell, micro conversions…
The Ultimate Blog Writing Checklist (No Joke)
Want a free blog writing checklist from an expert? This blog gets over 100,000 visitors a month and growing. Check out some of my favorite blog writing tips below. Blog Writing #1: Cut The Fluff You’ve heard the phrase “trim the fat,” right? Well, it applies to blog writing as well. Everything you write on…
The Top 5 Mistakes Most Marketing Companies Make
If you want your marketing company to succeed, then you should be learning from the mistakes of others. In this article, I’ll go over some of the most common mistakes that I see marketing companies make. Your assignment? Don’t repeat these mistakes. Marketing Company Mistake #1: They Don’t Do Realistic Project Projections I get it….
3 Innovative Ways to Optimize Your Facebook Campaign
Facebook campaigns getting a bit stale? Don’t worry, it happens to the best of us. Luckily, the platform’s constantly introducing new features for advertisers to take advantage of. Here are three you should be using to optimize your Facebook campaigns. Use Facebook Campaign Budget Optimization The least exciting part of running a Facebook campaign? The…
Simple Steps To Improve Your Email Marketing ROI
Not seeing the results you want from your email campaigns? Whatever you do, don’t abandon ship. Email’s still one of the most effective channels to reach your customers. Instead, read this article. I’ll take you through a few ways you can start improving your email marketing ROI today. As of 2016, email had a median…
Are Pinterest Shopping Ads For You? How You’ll Know
Thinking about Pinterest Shopping Ads? If not, you’re missing out on a big opportunity. In this article, I’ll cover some of the latest shopping features on Pinterest. By the end, you’ll know if Pinterest shopping ads are for you. Why Brands Need to Pay Attention To Pinterest Shopping Ads Pinterest isn’t what you think it is. That…
Pinterest is Growing and New Ad Types are Available
This week: Pinterest is growing faster than many had expected, Google beats Facebook in mobile referral traffic, and Bing Ads now offers in-market audience targeting. Here’s what happened this week in digital marketing. Watch The Video Or Read More Below DoubleClick Bid Manager Offers Audio Ad Buying Globally Looking to run audio ads on streaming…