In this article, we’ll cover the basics and benefits of Facebook Lifetime Value Custom Audiences and Value-Based Lookalike Audiences. What We’ll Cover: Facebook Value Optimization The Facebook Audience evolution Customer Lifetime Value How Lifetime Value is calculated How to set up a Lifetime Value audience How Lifetime Value improves ad performance How to measure and…
How to Conduct a SWOT Analysis
Want a more efficient way to evaluate your business? Look no further than the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. In this article, I’ll walk you through how to conduct a SWOT analysis, and better yet, how to use it to improve. What We’ll Cover: What a SWOT analysis is When…
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, nor do I need to tell you that Google and Facebook are the key players. Both tech giants are customer insight powerhouses, and while they may compete for their share of users’ attention, these two actually team up quite nicely when it comes…
Creative YouTube Channel Ideas to Get More Views Quickly
We all know we need to be creating videos to boost our brands. What we don’t all know is where to start. In this post, I’ll go over a few YouTube channel ideas to get you started, as well as examine the strategies of some of the brands who got it right. What We’ll Cover:…
Google Tag Manager & SEO: Everything You Need to Know
Want a better way to keep track of and hit your SEO goals? In this post, I’ll teach you how to track your SEO goals with Google Tag Manager. What We’ll Cover: Introduction to Google Tag Manager How It Works Setting up Google Analytics with user-defined variables SEO goals and built-in variables Tracking form submits…
Marketing Visionary David Meerman Scott Reveals #1 Strategy
David Meerman Scott is an author of 11 books, a marketing and sales visionary, an investor and entrepreneur. In this interview with John Lincoln, he discusses his latest book, his career, his ideas around equity and his #1 digital marketing strategy. Listen now. Play The Podcast Here: Full Transcript: John Lincoln: All right, everybody. Welcome…
The Right Way To Do SEO Website Analysis (And See Results)
“What happened to my website traffic? Why has my conversion rate dropped?” If you’re asking those kinds of questions, then it’s time to conduct an SEO website analysis. What We’ll Cover: Check for analytics problems Common issues Check for Google Search Console problems Check for algorithm updates Check for a penalty Check if your website…
How To Run Google Ads Campaign Experiments Like a Pro
Are you worried about making costly tweaks to your Google Ads campaign experiments? Well, that worry is over with Campaign Draft and Experiments, Google’s split-testing platform for Google Ads experiments. Here is everything you need to know about setting up and running campaign drafts and experiments. What We’ll Cover: What Google Ads Experiments are How…
Consumer Psychology: 6 Hacks for Getting in Their Heads
This article takes a look at how consumer psychology can be used to power up your copywriting strategy– tips, tricks and all. What does science have to do with copywriting? Turns out, everything. What We’ll Cover: How emotions affect decisions How to identify the feelings that motivate your audience Getting to know the different buyer…
How Can You Use Pagespeed Tools to Bring More Visitors to Your Website?
These are some of the best pagespeed tools online for 2020! Go through this list, use these tools, and your site will be so fast it shocks users. What We’ll Cover: PageSpeed Insights Pingdom GTmetrix WebPageTest KeyCDN Uptrends dotcom-monitor Yellow Lab Tools Sucuri Load Time Tester Google Mobile Scorecard Google Analytics Site Speed Report AMP…