The medical industry isn’t exactly known for shaking up the online space. But times are changing for healthcare, and by extension, healthcare marketing. Below, we’ve put together a list of healthcare marketing strategies proven to help you win more patients. In the past decade, healthcare marketing strategies have evolved from catch-all mass marketing to personalized…
Google Crawl Budget for SEO, STOP Guessing! (Real Info Here)
If you want the pages on your website indexed quickly, then you need to understand the meaning of crawl budget for SEO. It really effects all sites big and small. But often, large sites, sites with technically errors or sites with unique URL generating features really need to pay attention here. But wait! I’m getting…
Advanced Amazon Listing Optimization Guide (2020 Edition)
Amazon listing optimization can make a big impact on sales. The higher you rank, the more you sell! By the time you finish reading this guide, you’ll know how to optimize Amazon product pages like a pro. What You’ll Learn: Introduction to Amazon’s A9 algorithm Keywords and rankings for Amazon listings Primary vs. backend keywords…
25 Amazon Consulting Services Must Haves
Looking for Amazon consulting services? If so, you’d better know how to find somebody who’s worth the investment. If you’re new to selling products on Amazon, then it’s likely you’re still in the “I don’t know what I don’t know” phase. If that’s the case, it’s best to do some up-front research to determine what’s…
Should You Cancel SEO During COVID-19?
Four months into 2020 and COVID-19 has already disrupted nearly every facet of daily life. There’s been a shutdown of activity across sectors—entire cities have gone into lockdown mode, public spaces have been emptied, and major events have been canceled. Today, I’m going to walk you through a process that will enable you to make…
Amazing Listing Image Requirements & Optimization Guide
Ready to learn the proven formula for meeting Amazon image requirements that sell more products? After reading this, you will be an Amazon photo optimization expert and sell more as a result. Most people don’t think much beyond the primary image. You know the one – the image that pops up in the search results…
Facebook Global Pages: Everything You Need to Know
Facebook is a worldwide presence. If you’re using it for marketing purposes but only limiting yourself to one country or region, you might be doing your brand a disservice. Maybe it’s time to go global? New languages, countries, how exciting is that?! Of course, when you reach across national borders (or language borders) to find…
Multichannel Marketing: Cross-Channel Marketing Done Right in 2020
Multichannel marketing is a broad term that describes the process of interacting with customers using a mix of direct and indirect communications channels. Dig a few years back in Google’s digital marketing archives and you’ll see that circa 2014, 2015 multichannel marketing was all the rage. However, since then, the practice has given way to…
How to Set Up Blog Posts That Drive Conversions (Part 4 of 4)
In this last post in the series, we’ll look at how to drive conversions from a blog post. Blog post optimization is a bit different than the other three pages we’ve covered thus far. So, unlike a product page or a traditional landing page where conversions are measured by purchases or trial sign-ups, blog posts…
Inbound vs Outbound Marketing 101: Which to Choose?
In this digital age, all marketing falls under two categories: outbound marketing and inbound marketing. But which is right for your business? Or should you tackle both? In this article, we’ll go over the differences between outbound marketing and inbound marketing. We’ll also explain which strategies work best for your brand. The Difference Between Outbound…