The world of SEO is constantly changing, making it a challenge to keep up with the latest tactics that can work to boost rankings. To get a better handle on what a good SEO strategy looks like today, we surveyed 206 marketing professionals with a minimum of three years of experience. These expert insights indicate…
Google Site Reputation Abuse Policy Now in Effect: Warnings About Third-Party Content
Google has a new rule to scrutinize third-party content. When websites post third-party content to manipulate search engines and gain rankings, it’s not fair, and Google’s doing something about it with its new site reputation abuse policy. In this post, Danny Conlon, VP of Product and Marketing, will review the policy, its consequences, and why…
Loyalty Programs: How to Build Your Own, Best Practices, and Examples
It’s no secret that now consumers are more cost-conscious than ever. In this blog, John Lincoln, a digital marketing expert, will explain what a loyalty program is and how to create one that will consistently keep your customers coming back for more. What You’ll Learn: What is a Loyalty Program? 6 Types of Rewards and…
How to Start a Blog That Your Industry Loves in 11 Steps
Business blogs offer a unique space for in-depth content and authentic connections. Want to start your own? In this blog, John Lincoln, an SEO expert, shares how to start a blog that drives traffic, leads and email captures. You’ll uncover other reasons why a business might use a blog and how to leverage blogging to…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
How Do SEO and PPC Work Together? 6 Strategies to Turn Clicks to Customers
Mastering the art of blending search engine optimization (SEO) with pay-per-click (PPC) advertising creates a powerhouse duo that drives your business forward—combining precision targeting with an organic reach for unparalleled results. Discover the synergy between SEO and PPC in this blog as we explore how this dynamic duo can fuel growth and elevate your digital…
What is the Google Display Network? 10 Strategies To Implement Now
Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, by our paid media expert Meghan Parsons, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the…
2024 Creative Digital Marketing Study Reveals Disruptive Industry Changes
Ignite Visibility is an innovative, full-service digital marketing agency. It’s a part of our mission to bring the latest, most effective strategies to clients, and this often involves conducting research to stay ahead of the curve. Our leaders believe standout creative is the key to differentiating ourselves and our clients from the competition. To better understand…
Are Meta Advantage+ Shopping Campaigns Right For Your Business?
Using Advantage+ for Meta ads, you can harness the power of automation and machine learning to optimize targeting and get real results. Follow along as Associate Director of Paid Media, Jenna Long, walks you through the best strategies for deploying effective campaigns. What You’ll Learn What Are Advantage+ Shopping Campaigns? Advantage+ Ads vs. Manual Bidding…
What Is Google Gemini? How to Leverage Google’s Latest AI For Your Business
Google is never one to be behind the trends, so, when other AI tools started hitting the market, Google’s Gemini AI solution wasn’t far behind. This new tool claims to power various solutions, including Google Search and Google Ads, so digital marketers should take notice of it. So, what is Google Gemini? How does it…